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DP World Tour and J.Lindeberg Tee Up Stylish Partnership

Matt Wallace, Viktor Hovland and Todd Clements

The DP World Tour and J.Lindeberg have announced an exciting, multi-year partnership, making the renowned fashion brand the Official Clothing Supplier of the DP World Tour.

This collaboration marks a significant expansion of J.Lindeberg’s influence in golf, highlighting its commitment to the sport and blending style with performance.

Founded in 1996, J.Lindeberg has carved a niche for itself by merging the realms of sport and fashion.

The Swedish brand is known for its sophisticated, contemporary designs that deliver high performance and comfort, perfect for the modern, active lifestyle.

The DP World Tour, known for its global reach with 44 tournaments in 24 countries, attracts top-tier talent from around the world.

This partnership will elevate the experience for staff, fans, and J.Lindeberg ambassadors like Viktor Hovland and Matt Wallace, both prominent DP World Tour players.

The agreement also designates J.Lindeberg as the Official Clothing Supplier for two of the Tour’s marquee Rolex Series events in 2024: the Genesis Scottish Open at The Renaissance Club in North Berwick (10-14 July) and the BMW PGA Championship at Wentworth Club in Virginia Water (17-22 September).

Through this exclusive partnership, J.Lindeberg will outfit DP World Tour personnel with bespoke products tailored to their active and travel-heavy lifestyles.

Fans can also look forward to purchasing tournament-branded J.Lindeberg ranges at these select events, extending the brand’s distinctive styles and innovative sports apparel to the broader golfing community.

Hans-Christian Meyer, CEO of J.Lindeberg, expressed his excitement about the partnership: “We are incredibly proud to partner with the DP World Tour, a prestigious organisation that exemplifies excellence and innovation in golf – qualities that J.Lindeberg stands for and always wants to champion.

We are especially excited to outfit the Tour’s dedicated staff, ensuring they look great while showcasing the professionalism of the Tour.

The Genesis Scottish Open and the BMW PGA Championship offer great touchpoints throughout the 2024 season for us to showcase our latest collections and designs, centred around unique functionality and forward-thinking style.”

Guy Kinnings, Chief Executive Officer of the DP World Tour, echoed these sentiments: “Golf has never been more fashionable and this extends to the premium lifestyle brands that are flocking to the sport.

J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion.

We’re excited to have a brand of their calibre come on board as our Official Clothing Supplier.

Not only will our personnel be wearing J.Lindeberg apparel as they travel the world, but we will be providing opportunities for fans to purchase their ranges online and at select events each season.”

This partnership between the DP World Tour and J.Lindeberg promises to enhance the golfing experience, marrying stylish innovation with top-tier performance.

It’s a hole-in-one for both brands, bringing a touch of elegance to the greens and beyond.