PGA of America has announced an expanded sponsorship deal with Anheuser-Busch, securing Michelob ULTRA as the Official Beer Sponsor for the PGA Championship and the 2025 Ryder Cup.
This multi-year extension solidifies Michelob ULTRA’s presence at some of golf’s most significant events, offering enhanced fan experiences and premium venues.
“We are thrilled to expand upon our successful relationship with Michelob ULTRA by welcoming the brand as the Official Beer Sponsor of the PGA of America,” said PGA of America Senior Director, Global Partnerships Luke Reissman.
“Michelob ULTRA’s continued presence at the PGA Championship and 2025 Ryder Cup will undoubtedly elevate our spectator experience and beverage portfolio.”
“Golf has a dedicated and passionate fanbase, especially around the sport’s tentpole moments,” said Matt Davis, VP of Partnerships, Anheuser-Busch.
“We’re thrilled to continue to focus on this fandom in our extended sponsorship with PGA of America across the 2025 Ryder Cup and PGA Championship. Michelob ULTRA is the perfect brand for these moments – bringing Superior Access to fans across the country.”
As part of the sponsorship extension, Michelob ULTRA will continue to provide its signature Michelob ULTRA Athletic Club at both the PGA Championship and 2025 Ryder Cup, offering spectators a premium space to enjoy the events.
Additionally, Michelob ULTRA will introduce the Michelob ULTRA Greenside Viewing venue, providing exclusive views of the 18th Green during Championship Rounds.
Fans can anticipate exciting opportunities through the “Superior Access” platform, which offers greenside seats and other prizes, bringing them closer to the action.
Stay updated on Michelob ULTRA’s social channels for more information on these exclusive opportunities.
The 2024 PGA Championship is set to return to Valhalla Golf Club in Louisville, Kentucky, followed by the 2025 PGA Championship at Quail Hollow Club in Charlotte, North Carolina, and the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania.
The 2025 Ryder Cup will take place at Bethpage Black in Bethpage, New York, offering fans another thrilling edition of this prestigious event.
