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New Era Cap Joins Forces with LIV Golf in Multi-Year Partnership

Torque GC Captain Joaquín-Niemann

New Era Cap and LIV Golf have forged a dynamic alliance, marking the commencement of a multi-year partnership.

As part of this collaboration, New Era Cap assumes the prestigious role of the Official Cap of the LIV Golf League, amplifying the brand’s presence across the vibrant world of professional golf.

Chris Koch, the Chief Executive Officer of New Era Cap, expressed his enthusiasm about this significant venture, emphasizing the alignment between LIV Golf’s global following and New Era Cap’s dedication to innovation and fan engagement.

“This opportunity aligns with our company’s focus on global expansion through authentic partnerships rooted in sport, culture, and fashion.”

Chris Koch, the Chief Executive Officer of New Era Cap

Monica Fee, LIV Golf’s Senior Vice President and Global Head of Partnerships, echoed Koch’s sentiments, expressing pride in the partnership with New Era Cap.

Fee highlighted the natural synergy between LIV Golf’s star players and New Era’s renowned headwear, emphasizing their shared goal of driving interest in the sport, nurturing team identities, and expanding the global fanbase.

New Era Cap, renowned for its global influence in sport, fashion, and culture, offers a diverse range of apparel and accessories for individuals of all ages.

With official partnerships across prominent leagues such as Major League Baseball, the National Football League, and the National Basketball Association, New Era Cap’s reputation for craftsmanship and style precedes itself.

This collaboration with LIV Golf further solidifies its position as a leader in headwear, enhancing its portfolio that already includes prestigious events like the Ryder Cup and the Australian Open.

Fans can immerse themselves in the official product collection, now available at and at upcoming LIV Golf events.

Moreover, as the LIV Golf season progresses, enthusiasts can anticipate the release of additional products via, further enhancing their connection with the league and its star-studded lineup.

The LIV Golf League boasts a constellation of top-tier talent, including renowned champions like Jon Rahm, Talor Gooch, Bryson DeChambeau, Cameron Smith, Brooks Koepka, Phil Mickelson, Dustin Johnson, Bubba Watson, Martin Kaymer, and many others.

This partnership with New Era Cap signifies a new chapter in LIV Golf’s journey, promising to elevate the league’s profile and captivate audiences worldwide.

Fans Can Purchase League and Team New Era Cap Products at