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Lexus Strengthens Golf Partnership with PGA of America


Lexus continues to solidify its presence in the golfing world by forging a new partnership with the PGA of America.

Announced as the Official Vehicle of the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship, this collaboration underscores Lexus’s commitment to the sport’s premier events.

Moreover, with PGA Frisco in close proximity to Lexus headquarters, the luxury brand will extend its influence as the Official Vehicle of this esteemed golfing destination.

This strategic alliance goes beyond mere sponsorship. Lexus will enjoy on-site activation privileges at each championship, providing spectators with firsthand experiences of their latest vehicle lineup.

From player fleets to high-traffic vehicle displays, Lexus aims to engage golf enthusiasts and showcase its products in dynamic settings.

At the Omni PGA Frisco Resort, guests will have the opportunity to experience Lexus hospitality firsthand, with courtesy vehicles available for transport around the property.

For over three decades, Lexus has strategically aligned itself with luxury interests, ranging from fashion and design to unique culinary experiences and now, prestigious sporting events.

Recognizing the evolving landscape of golf, Lexus is adapting its approach to resonate with a younger and more diverse audience.

By partnering with the PGA of America, Lexus not only expands its reach but also modernizes its brand image to align with contemporary consumer expectations.

Kevin Higgins, General Manager of Lexus Marketing, expressed excitement about the expanded golf partnership strategy, noting that it allows Lexus to engage with new audiences while showcasing its brand and innovative vehicle lineup.

Similarly, Luke Reissman, PGA of America Senior Director of Global Partnerships, highlighted Lexus’s commitment to delivering exceptional experiences, which mirrors the PGA’s dedication to providing top-tier events for spectators and guests alike.

In essence, the collaboration between Lexus and the PGA of America signifies a fusion of luxury and sport, creating unparalleled experiences for golf enthusiasts and luxury aficionados alike.

As Lexus continues to elevate its presence in the golfing world, this partnership promises to redefine the intersection of automotive excellence and sporting prestige.