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AEG Presents And LIV Golf Announce Exclusive Multi-Year Partnership To Deliver World-Class Entertainment


In a groundbreaking move that merges the worlds of sports and entertainment, LIV Golf and AEG Presents have announced an exclusive partnership set to redefine the live event experience for fans worldwide.

This multi-year collaboration will see AEG Presents and its subsidiary, Concerts West, curating musical acts and producing live concerts for LIV Golf events, elevating them into unforgettable spectacles that transcend traditional sports tournaments.


“We couldn’t be more thrilled to join forces with LIV Golf to bring world-class entertainment to this exciting new golf league,” commented Mark Norman, Senior Vice President of Global touring of Concerts West, the subsidiary of AEG Presents.

“This felt like such a natural fit for us, and to sit right at the intersection of sports and music will enable us to super-serve an audience that’s looking for an elevated experience at LIV Golf events and tournaments.”
“LIV Golf is proud to partner with AEG Presents, one of the biggest live entertainment companies in the world,” said LIV Golf Commissioner and CEO Greg Norman.

“Global leaders in sports, entertainment and technology are embracing LIV Golf and recognising how our game-changing league is connecting the sport with new audiences.

Through this partnership, the league’s fan-friendly tournament experiences and ‘Golf, But Louder’ ethos will reach new levels of excitement as we deliver even more value for fans in 2024 and beyond.”

Since its inception, LIV Golf has been at the forefront of revolutionising the golfing experience, integrating live performances by renowned artists into its tournaments.

From the Zac Brown Band to Tiësto, the league has consistently delivered electrifying entertainment alongside world-class golfing action.

With AEG Presents/Concerts West onboard, LIV Golf is poised to take its entertainment offerings to new heights.

The partnership will bring a wealth of expertise in talent booking, artist management, and concert production, ensuring that each tournament delivers an unparalleled entertainment experience.

AEG Presents’ global reach and an impressive roster of artists further enhance LIV Golf’s ability to captivate audiences around the world.

From Taylor Swift to The Rolling Stones, AEG Presents boasts a diverse portfolio of talent, promising a lineup of performances that will appeal to fans of all ages and musical preferences.

The 2024 LIV Golf season has already kicked off in spectacular fashion, with live performances by The Chainsmokers, Gryffin, and more captivating audiences at tournaments worldwide.

As the season unfolds, fans can expect even more excitement, with Grammy Award-winning superstar Akon set to headline LIV Golf Miami in April.

For sports enthusiasts and music lovers alike, LIV Golf’s partnership with AEG Presents signifies a new era of live entertainment. By seamlessly blending the thrill of competition with the excitement of live performances, the league continues to push boundaries and redefine what it means to be a sports fan in the 21st century.


Q: How will the partnership between LIV Golf and AEG Presents enhance the fan experience?
A: The partnership will bring world-class musical acts to LIV Golf events, creating a unique fusion of sports and entertainment that appeals to a diverse audience.

Q: Can fans expect to see performances by top-tier artists at future LIV Golf tournaments?
Absolutely. With AEG Presents’ extensive network and roster of talent, fans can anticipate an exciting lineup of performances at upcoming events.

Q: Will the partnership extend beyond live performances to include other entertainment offerings?
Yes, AEG Presents/Concerts West will be involved in all aspects of concert production, from talent booking to creative development, ensuring that each event offers a comprehensive entertainment experience.

For fans looking to experience the ultimate fusion of sports and entertainment, attending a LIV Golf tournament is a must.

With AEG Presents at the helm of concert production, each event promises to deliver unforgettable moments both on and off the course.

Visit for more information on upcoming tournaments and ticket availability.