TRUE linkswear (TRUE), renowned for creating ultra-comfortable, modern golf footwear designed for both on and off the course, has announced its newest addition to their lineup with the release of the Lux G.
This new model is TRUE’s first footwear offering for 2024 and launches a campaign inviting golfers to “golf, rinse, repeat.” Notably, the Lux G introduces TRUE’s first waterproof shoe for women.
The Lux G is crafted with a focus on style and performance. This TOUR-level shoe uses a multi-material design for enhanced comfort, durability, and waterproofing, backed by TRUE’s two-year warranty.
Its sole, made of mountaineering-grade rubber, and its TOUR-level tread system offer stability and grip in all conditions.
Jason Moore, Co-Founder and CEO of TRUE, explained, “The Lux G is built to own the water, sand, dirt – pretty much anything else Mother Nature throws at you”.
“Our entirely new upper is designed to remain comfortable, flexible, and most importantly – easy to clean while keeping your feet feeling fresh the entire round.”
The Lux G incorporates TRUE’s signature Neoprene easy-on collar for a secure and comfortable sock-like fit.
The Wanderlux midsole provides a cushioned yet supportive experience, while the padded heel lock system ensures stability during the swing.
Additionally, the shoe features an Achilles heel pad to prevent friction and an antimicrobial EVA comfort insole to support long walks on the course.
“Our design team knows golfers love to play in all kinds of conditions, so the Lux G is the new indispensable high-performance, style-forward, waterproof and easy-to-clean shoe for those players who love to let it rip and hold nothing back on the course,” said Moore.
“Every detail, including the meticulous design of the full-traction rubber sole, of this shoe has been engineered for support, performance, and incomparable comfort.”
The Lux G is available for both men and women at an MSRP of $175, with colours including Black, Grey, White, and a women’s exclusive Soft Rose.
