Staff WriterTitleist has once again stepped up to the tee, introducing the AVX and Tour Soft AIM 360 golf balls—marking a fresh chapter for their vaunted Alignment Integrated Marking (AIM) family.
With a full 360-degree marking wrapped around the ball, this isn’t just a gimmick; it’s a calculated move to bring sharper aim and unwavering confidence to golfers who demand both precision and performance.
“AVX and Tour Soft AIM 360 models are great additions to the lineup because they give more golfers the opportunity to play an advanced alignment design,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management.
“It expands our AIM offerings to AVX and Tour Soft golfers, and the 360-degree marking on the golf ball gives players a very different look than Enhanced Alignment.
It’s designed for players who prefer a larger alignment feature than our other golf balls with AIM Technology.”
For the uninitiated, Titleist’s AIM concept goes back to 2007, when the brand added alignment features to the Pro V1 sidestamp after players—tired of scribbling their own lines on the ball—asked for a clean, functional design.
This push for precision has evolved, with Titleist rolling out Enhanced Alignment models, and now, the all-new AIM 360—aimed at players who want an alignment aid they can actually rely on, not just something to make the ball look pretty.
And the numbers? Titleist Golf Ball R&D didn’t just sketch these lines and call it a day. In tests comparing AIM 360, Enhanced Alignment, and the standard Pro V1 sidestamp, they measured the precision of golfers’ putts and tee shots, noting the distance from the hole based on alignment angles.
Results showed that AIM 360 improved precision by up to 35% over the standard Pro V1 sidestamp—proof that this isn’t mere marketing fluff.
“The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell added.
For those already fans of the AVX’s low, piercing flight and soft feel, the AIM 360 edition carries forward the same performance pedigree.
The latest AVX has been reengineered from core to cover for longer distance, more greenside spin, and a feel that’s as soft as a whispered secret. The AVX AIM 360 will set you back £42 per dozen.
Meanwhile, the Tour Soft AIM 360 brings a plush feel without losing its all-around performance edge. The ball’s new core technology and refined cover promise faster speeds and better control—a boon for those who want forgiveness and finesse in equal measure. Tour Soft AIM 360’s price tag? £34 per dozen.
Beyond these off-the-shelf offerings, Titleist’s personalisation program—available via Titleist.co.uk or local golf shops—means you can still make your ball truly yours, with text or logos tailored to your own style.
The Titleist AVX and Tour Soft AIM 360 golf balls officially hit shelves and online shops across the UK and Ireland from June 4th.
So whether you’re lining up a nervy five-footer for the match or stepping onto the tee with a sense of purpose, these new AIM 360 designs promise to make the game a little bit simpler—and, if the tests hold up, a lot more precise.
