Picture this: the grand stage of Royal Birkdale, the drama unfolding on every tee box and green, and you—right in the thick of it.
In 2026, The R&A is teaming up with Two Circles and the Mike Burton Group to make that scenario a breeze for golf fans everywhere.
This fresh, long-term partnership is set to take the hassle out of planning and turn your trip to The Open into a seamless, unforgettable adventure—just the way it should be.
Starting in March 2025, ticket-inclusive travel experiences for The 154th Open at Royal Birkdale will be up for grabs.
These packages pair official tickets with flexible, personalized accommodation options, turning your trip into an experience as thrilling as that final putt for the Claret Jug.
Plus, with a variety of travel choices available, getting to your favourite Championship is smoother than a perfectly struck drive.
Under this direct-to-market approach, golf aficionados can count on an even broader range of products.
Imagine securing general admission tickets or enhanced experiences at The Open, booking overnight stays in everything from camping villages and glamping sites all the way to five-star hotels, and even reserving tee times on select courses of your own.
Whether you’re a die-hard fan or a curious newcomer, these plans let you customise which days you’ll witness the world’s finest golfers compete for that treasured Claret Jug.
According to Johnnie Cole-Hamilton, Executive Director – Championships at The R&A,
This is the next step on our journey to unlocking the potential of The Open and enhancing the enjoyment of attending one of the world’s major sporting events for golf fans.
“We want to keep The Open as a pioneer of fan experiences and engagement and the agreement with the Mike Burton Group will allow us to bring it to new and existing audiences.
“The ticket and experience-inclusive travel packages will offer more to fans than simply attendance on a specific day.
Cole-Hamilton notes that these experience-inclusive travel packages will offer far more than just a seat in the stands.
This is part of our continued commitment to make the experience of The Open ever more unique and memorable for them.” he adds.
And let’s face it, who doesn’t want their brush with history to be a little more comfortable—maybe even luxurious?
Not only will fans be able to book unique travel experiences directly, but a handful of select agents will also be authorised to sell official Open-branded travel and accommodation packages.
This ensures a top-notch experience that holds up to the prestige of the Championship.
So, there’s no need to fret about where you’ll rest your head after a day on the course—or how you’ll get there in the first place.
If you’re itching to be part of The Open Mike Burton Group experience, circle March 2025 in your calendar, because that’s when ticket-inclusive packages for The 154th Open at Royal Birkdale become available.
Premium hospitality options will also go live through TheOpen.com/2026, so be sure to register your interest now to lock in your spot and get ready for one of the greatest shows in golf.
In short, clear your schedules, sharpen your pencils, and prepare to celebrate golf in all its glory.
The Open’s coming—and thanks to this newfound partnership, it might just be more fun (and easier to attend) than ever before.
