Spring 2024 brought big news from SuperStrokeโthe powerhouse behind the No. 1 putter grip in golfโwhen they snapped up Lamkin Grips, a venerable leader in golf club grips with a century of craftsmanship under their belt.
It was a power move aimed at giving SuperStroke a firmer grip (pun intended!) across all categories of golf grips, globally.
Now, theyโre dialling up their game plan, especially in Japan, where they’ve teamed up with the savvy Tokyo-based Lite Corporation.
Effective January 1, 2025, Lite Corporation will be the go-to distributor for SuperStrokeโs products throughout Japan. Itโs a match made in golf heaven.
Lite Corporation isn’t just another distributorโthey’ve got a rich 60-year legacy in promoting top golf brands and a deep understanding of the local market.
โTo have a venerable and well-connected professional partner like Lite Corporation give us tremendous confidence in our shared ability to grow SuperStrokeโs market share and brand loyalty throughout Japan,โ said SuperStroke CEO and Founder Dean Dingman.
โWhat we can accomplish with the Lite team gives a really clear vision for how we can grow our presence as the leading putter grip brand in Japan while steadily growing retailer and consumer loyalty in the golf club grip category with innovative new product launches.
Working with the capable Lite Corporation team greatly elevates SuperStrokeโs marketing and branding efforts in these critical markets. We couldnโt be happier to announce Lite Corporation as our distributor.โ
Now, if youโre wondering what SuperStroke has been cooking up in terms of product, youโre in for a treat. They’ve taken the feedback from over 600 tour pros and turned that into a slew of innovations that might just change your game:
- Enhanced SPYNEโข Technology: This new twist has an embossed ridge running along the gripโs underside, designed specifically to help you square your clubface more consistently at impact. Clever, right?
- Multi-Zone Texturing: Theyโve strategically textured parts of the grip to give you a better feel and more comfort, all thanks to a super soft polyurethane outer layer.
- No Taper Technology: Their signature design trick here is to reduce grip pressure, helping your hands stay quieter during your swingโnow thatโs a smooth move!
- Tech-Port: This nifty addition lets you plug in various game-improvement gadgets right at the top of the grip.
With Lite Corporation at the helm in Japan, SuperStroke is setting itself up not just to compete but to lead.
Suzuki Hideharu, Vice President of Sales at Lite, is clearly excited about the partnership. โLite Corporation is honoured and grateful to continue its valued partnership with SuperStroke as their sole distributor in Japan as they remain unmatched in the putter gripsย category and begin toย emerge as the key player in the golf club grip space after the acquisitionย of Lamkin line.
โOurย team is highlyย motivated to begin this exciting next chapter with SuperStroke as they stand poised to grow theirย market share and consumer loyalty across the Japanese market and potentially become the leading grip brand in the industry.โ
For those in the know in the Japanese golf market, the chance to get in on this ground floor is golden.
With SuperStrokeโs innovative grip technologies and Lite Corporationโs marketing prowess, the skyโs the limit. It’s more than just gripsโit’s about gripping the future of golf.
Curious to see what all the fuss is about? Swing by SuperStrokeโs website and get the lowdown on the latest in grip technology thatโs making the rounds.
