Spring 2024 brought big news from SuperStroke—the powerhouse behind the No. 1 putter grip in golf—when they snapped up Lamkin Grips, a venerable leader in golf club grips with a century of craftsmanship under their belt.
It was a power move aimed at giving SuperStroke a firmer grip (pun intended!) across all categories of golf grips, globally.
Now, they’re dialling up their game plan, especially in Japan, where they’ve teamed up with the savvy Tokyo-based Lite Corporation.
Effective January 1, 2025, Lite Corporation will be the go-to distributor for SuperStroke’s products throughout Japan. It’s a match made in golf heaven.
Lite Corporation isn’t just another distributor—they’ve got a rich 60-year legacy in promoting top golf brands and a deep understanding of the local market.
“To have a venerable and well-connected professional partner like Lite Corporation give us tremendous confidence in our shared ability to grow SuperStroke’s market share and brand loyalty throughout Japan,” said SuperStroke CEO and Founder Dean Dingman.
“What we can accomplish with the Lite team gives a really clear vision for how we can grow our presence as the leading putter grip brand in Japan while steadily growing retailer and consumer loyalty in the golf club grip category with innovative new product launches.
Working with the capable Lite Corporation team greatly elevates SuperStroke’s marketing and branding efforts in these critical markets. We couldn’t be happier to announce Lite Corporation as our distributor.”
Now, if you’re wondering what SuperStroke has been cooking up in terms of product, you’re in for a treat. They’ve taken the feedback from over 600 tour pros and turned that into a slew of innovations that might just change your game:
- Enhanced SPYNE™ Technology: This new twist has an embossed ridge running along the grip’s underside, designed specifically to help you square your clubface more consistently at impact. Clever, right?
- Multi-Zone Texturing: They’ve strategically textured parts of the grip to give you a better feel and more comfort, all thanks to a super soft polyurethane outer layer.
- No Taper Technology: Their signature design trick here is to reduce grip pressure, helping your hands stay quieter during your swing—now that’s a smooth move!
- Tech-Port: This nifty addition lets you plug in various game-improvement gadgets right at the top of the grip.
With Lite Corporation at the helm in Japan, SuperStroke is setting itself up not just to compete but to lead.
Suzuki Hideharu, Vice President of Sales at Lite, is clearly excited about the partnership. “Lite Corporation is honoured and grateful to continue its valued partnership with SuperStroke as their sole distributor in Japan as they remain unmatched in the putter grips category and begin to emerge as the key player in the golf club grip space after the acquisition of Lamkin line.
“Our team is highly motivated to begin this exciting next chapter with SuperStroke as they stand poised to grow their market share and consumer loyalty across the Japanese market and potentially become the leading grip brand in the industry.”
For those in the know in the Japanese golf market, the chance to get in on this ground floor is golden.
With SuperStroke’s innovative grip technologies and Lite Corporation’s marketing prowess, the sky’s the limit. It’s more than just grips—it’s about gripping the future of golf.
Curious to see what all the fuss is about? Swing by SuperStroke’s website and get the lowdown on the latest in grip technology that’s making the rounds.
