Staff WriterShot Scope has never settled for simply telling a player the yardage; the Scottish innovator prefers to whisper in your ear like a seasoned caddie.
Now Shot Scope is kicking off 2025 with a swaggering new brand campaign, “My Game. My Story.,” designed to prove that every swing—good, bad or unprintable—deserves its own chapter.
A fresh drive off the first tee — why this campaign matters
Headquartered just outside Edinburgh, the company was founded by golfers who know the agony of yanked hooks and the ecstasy of flushed irons.
Their latest push doubles down on that shared obsession, plunging Shot Scope deeper into the global conversation about how—and why—we try to get better at this maddening game.
“This Is Our Game” hits the airwaves
At the centre of the rollout is the slick new “This Is Our Game” commercial, already spinning across digital channels like a well‑struck wedge biting on the green.
The spot reminds us that for many players golf isn’t just a pastime; it’s the itch we can’t stop scratching and the endless quest to sign for a lower number.
Documentaries that let the numbers—and the nerves—do the talking
Starting this month, Shot Scope will drop a series of mini‑docs under the “My Game. My Story.” banner. Among the featured characters:
- Rich Beem—the 2002 PGA Champion who once depended on a looper and now trusts Shot Scope’s data to police his own swing thoughts.
- Iris Wong—a Texas amateur who soared from raw beginner to club champion in four years, crediting the tech for turning mystery into measurable progress.
- Gabriela DeGasperis (a.k.a. “Gabby Golf Girl”)—the content‑creator‑slash‑ball‑striker mining Shot Scope numbers for social‑media gold.
They’re joined by cousins Mike and Frank Fasano, father‑son duo Andy and Riley Banks, and former Tour firecracker Wayne “Radar” Riley, each carrying their own tale of strokes saved and bragging rights earned.
Straight from the top
“Shot Scope’s core mission is to help golfers improve and enjoy the game we love. We empower golfers to reach their true potential by providing the essential tools to play better, so we are excited to launch the My Game. My Story. campaign globally,” said Shot Scope Founder and CEO David Hunter.
“We’re thrilled to reach more golfers around the globe as we grow our community and continue to spread the message that by knowing your game you have a path to playing better and scoring better. We hope golfers worldwide find our new campaign relatable and inspiring.”
The data behind the drama
- 400 million shots captured
- 220,000 golfers tracked
- Four strokes shaved off the average user’s score—without a subscription fee
That trove of information fuels not only the products (GPS watches, laser rangefinders, performance‑tracking sensors) but also Shot Scope’s knack for storytelling.
Hunter himself, former Walker Cup stalwart Gavin Dear, and elite amateur Jennifer Saxton—who trimmed her handicap from scratch to +5 with Shot Scope insights—embody the brand’s belief that numbers lead to narrative.
Global footprint, local feel
Already a UK tech heavyweight, Shot Scope is widening its stance to address players from St Andrews to Santa Barbara.
The 2025 campaign signals fresh markets, fresh partnerships and a louder voice in the eternal debate over whether you really needed that three‑wood on 17.
What’s next
The company promises more athlete spotlights, product updates and community challenges as the year unfolds.
For now, golfers can preview the flagship spot and dig deeper into the campaign at the official “This Is Our Game” hub.
