Staff WriterIn a move that has LIV Golf’s Ripper GC travelling army buzzing, AirAsia airline—Asean’s leading travel and lifestyle powerhouse—has formed a high-profile partnership with Ripper GC, one of the standout teams in the LIV Golf League.
Fresh off their 2024 Team Championship triumph, Ripper GC is shaking things up in professional golf, and this alliance promises to take that excitement to an entirely new level.
For those who appreciate the finer points of the game, this partnership goes beyond flashy logos and staged photo ops.
AirAsia has been shaking up travel for over 20 years, whisking more than 800 million people to destinations both near and far.
Meanwhile, Ripper GC has been tearing up the fairways like a kangaroo on a caffeine kick—racking up four wins in 2024 and storming into 2025 with the momentum of a runaway golf cart.
Firmly planted in third place out of 13 teams, they’re showing no signs of tapping the brakes anytime soon.
Together, these two boundary-pushers aim to draw fresh crowds to the sport, offering exclusive content, special on-course events, and unique fan interactions that bring world-class golf closer to home.
“We are delighted to welcome AirAsia as the latest partner to join team Ripper,” says Captain Cameron Smith. “I came up playing on the Australian and Asian tours.
And one of the biggest barriers for up-and-coming golfers then and now, is travel. AirAsia is helping break down those barriers and giving a new generation of golfers the opportunity to fulfil their dreams.”
On paper, it’s a natural fit—AirAsia encourages aspirational leaps, while Ripper GC champions the underdog spirit. It’s a match made on the first tee.
“AirAsia has always been about bold moves and big dreams — democratising travel and opportunities across Asean. Ripper GC embodies that same spirit, going beyond golf to build an inclusive community and a lifestyle brand that makes the sport more accessible to all,” said Rudy Khaw, CEO of AirAsia brand co. (Abc.).
“As a brand that thrives on breaking barriers and redefining possibilities for the past 24 years, we see this partnership as a natural fit.
By backing Ripper GC, the reigning Team Champions, we are not just supporting a world-class team but also embracing the future of the sport.
This collaboration allows us to be part of a new era in the sport, connecting with a passionate global audience while reinforcing our ‘Dare to Dream’ spirit.
We are proud to support Ripper GC in their journey as reigning champions in the league, showcasing the spirit of always pursuing dreams and pushing boundaries.”
Ripper GC’s fan base stretches around the world, with Aussies cheering for Cameron Smith, Marc Leishman, Lucas Herbert, and Matt Jones as they rack up wins.
Ripper GC’s stellar 2024 campaign reached its crescendo with a barnstorming finish in Dallas, where they seized the Team Championship title—a victory that didn’t just put a trophy in the cabinet, but sent a clear message: they’re here to make noise in what’s shaping up to be a thrilling 2025 season.
Now, with AirAsia airline lending its international clout to the cause, the Ripper crew has even more fuel to break records and attract new fans.
“Their passion for bringing new audiences to the game in markets that are important to us aligns perfectly with our growth vision for Ripper GC,” said Team General Manager Nick Adams.
“We look forward to representing their brand on and off the golf course. We’re an Australian team that proudly represents APAC — from Queensland to KL, and Christchurch to South Korea.
And we couldn’t be happier to be partnering with a brand as passionate about bringing an impact to the region as we are.”
Ripper GC’s stellar 2024 season hit its crescendo with a thrilling triumph in Dallas, where they clinched the Team Championship title — a victory that felt less like a finish line and more like a launchpad for what’s shaping up to be a blockbuster 2025 campaign.
If you’re keen on seeing Ripper GC in action under this new alliance, they’ll be teeing off at Sentosa Golf Club in Singapore on Friday, March 14, at 9:15 a.m. local time.
Tune in to FS1, FS2, or the FOX Sports App for live coverage and catch all the excitement as these two trailblazers unite to bring golf—and the spirit of daring to dream—to new heights.
