Staff WriterThere’s a fine line between evolution and revolution in golf. SuperStroke, long known as the monarch of putter grips, has decided to redraw that line altogether.
With the launch of the new SuperStroke REVL family, they’ve taken a swing not just at the future of golf grips—but at its very foundations. And frankly, they’ve landed one straight down the fairway.
In what feels like a marriage between tradition and tech-savvy swagger, SuperStroke has brought together a century of Lamkin legacy and their own high-performance design prowess to create what they’re confidently calling the most versatile, premium club grips in the game.
“With the launch of our new SuperStroke REVL grips, we believe we’ve taken a big step forward in golf grip technology,” said SuperStroke CEO Dean Dingman.
“By combining top design, feel, durability, and performance, we’ve created something we’re proud to bring to golfers.
When we acquired Lamkin, a brand with decades of innovation, we saw the chance to raise the bar. REVL is that vision in action, and we’re eager for golfers to experience it.”
Legacy in the Palm of Your Hand
Each REVL grip is more than just rubber and texture—it’s a blend of old-school craftsmanship and modern-day engineering.
Stamped with the “Lamkin 100” badge, every grip tips its cap to a hundred years of golf heritage while turning toward a more tactile, controlled, and stylish future.
The grips are constructed from SuperStroke’s Genesis+ material, a rubber compound that doesn’t just feel good—it performs good. (Yes, even Feherty would let the grammar slide for this one.)
Designed for durability, tackiness, and resilience across all weather, Genesis+ won’t turn brittle when the frost rolls in, nor will it melt under a July sun in Texas.
And the Ultra-Tac X-pattern? It’s not just some marketing flourish. It increases surface contact for better grip, more control, and that elusive sensation we all crave: confidence.
Meet the REVL Family
Three new offerings make up the REVL lineup, each tailored to a different kind of golfer.
Whether you’re chasing tour-level control or just trying to make it through 18 holes without a blister, there’s a grip in this trio that’ll suit your swing.
REVL Element: A hybrid grip that combines SuperStroke’s Genesis+ with a textured top-hand ACE (Advanced Cohesive Elastomer) cord blend. Translation: maximum tack and traction even when your glove’s soaked. This is the grip for the no-excuses player—rain or shine, mud or miracle.
REVL Player: Built for the consistent striker. A full-rubber, all-weather grip designed for longevity and feedback. With the Ultra-Tac pattern underhand, it’s got that old-fashioned reliability with a new-school twist.
REVL Comfort: For those who want the feel of four layers of tape under the lower hand but without the faff. This wrap-style grip is for players who like a plush hold without losing connection. It’s soft, it’s sticky (in a good way), and it stays that way.
Tour-Tested, Coach-Approved
If you’re the type who doesn’t believe the hype until you see it on TV, you’re in luck. Jordan Spieth, Patrick Cantlay, Justin Rose, and Sungjae Im will be showcasing the REVL grips on the PGA TOUR this season.
Meanwhile, elite coaches like Michael Breed, Cameron McCormick, and Phil Kenyon are backing the brand, adding teaching cred to SuperStroke’s street (or fairway) credibility.
In true 21st-century fashion, influencers like Georgia Ball and the lads from Good Good Golf are also on board, pushing REVL grips to a younger, content-hungry crowd who believe that form follows function—but style is non-negotiable.
“REVL brings together the best of design and materials in golf grips,” said Dingman. “We’re proud to be the No. 1 putter grip and now we’re excited to get REVL club grips into golfers’ hands. Our team worked hard to create a clear, easy-to-navigate lineup, so golfers can quickly find the grip that fits them.”
Verdict: Revolution in Your Hands
SuperStroke didn’t just buy Lamkin to expand their portfolio—they’ve set out to rewrite what we expect from a club grip.
The REVL line doesn’t feel like a gimmick or a rushed product push. It feels intentional, tested, and born out of actual golf experience.
If you’ve ever blamed a bad shot on the feel in your hands (and who hasn’t?), this lineup might actually offer a solution instead of an excuse.
Check out the full REVL lineup and upcoming announcements at superstrokeusa.com. You might just find your new grip on reality.
