Staff WriterThe LET Global Series just landed a billionaire backer, and—make no mistake—it’s no ordinary sponsorship handshake.
Golf Saudi and the Public Investment Fund (PIF) have hitched their wagons together, rechristening the revamped five-stop circuit the PIF Global Series and setting the stage for a record-breaking 2025 season.
Show Me the Money
Think of it as five glittering pearls strung across three continents: four tournaments flashing $2 million purses and a headliner—the PIF Saudi Ladies International—dangling a cool $5 million, one of the richest paydays in women’s golf. When the LET Global Series tees off, wallets will be as wide-open as the fairways.
Schedule at a Glance
Driving Equity Forward
Today’s unveiling underscores PIF’s growing reputation for ripping up the old playbook and backing women’s sport with heavyweight capital.
Alanoud Althonayan, Head of Events and Sponsorships, PIF:
“PIF continues to be a catalyst for the growth of women’s sport, committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level.
The expansion of our Golf Saudi partnership with PIF as the title partner of this global series underscores PIF’s role in enabling and advancing women’s golf, driving growth of the sport around the world.”
Noah Alireza, CEO, Golf Saudi: “We are humbled to have this partnership that aspires to grow the women’s game locally in Saudi Arabia and around the world.
We have witnessed significant growth in local interest through hosting international tournaments, with over 6,000 individuals registering for our free ‘GoGolf’ lesson program.
Through this partnership, we hope to continue this momentum by connecting Saudi Arabia’s local commitment to women’s golf with the global momentum of the sport.”
Alexandra Armas, CEO, Ladies European Tour: “These tournaments are well supported by our members through their end-to-end event experiences and competitive environments.
This investment from PIF continues to raise the level of competition and commitment to the women’s game, to ensure our players have the best possible opportunities to develop and succeed on the world stage.”
Charley Hull’s Stamp of Approval
Charley Hull, England star and Golf Saudi ambassador: “The new PIF Global Series is another huge moment for the LET, as it continues to grow and offer more opportunities for players to play and win in amazing events around the world.
Golf Saudi and PIF have proven to be real game changers for women’s golf, once again backing up their commitment to creating equal opportunities and raising the bar for the players.
I love playing either as an individual or in a team, so I can’t wait to tee-it-up at series events throughout the year and hopefully inspire more and more young people into golf around the world.”
What It Means
For fans, this is a front-row seat to bigger purses, cross-continental drama, and a hybrid format that marries team hustle with individual heroics.
For players, it’s equal parts golden ticket and pressure cooker—just the way professional golf ought to be.
Load up the passport and polish the trophies; 2025’s LET Global Series looks ready to fly first-class into golf’s history books.
