The R&A has announced the release of a new official anthem for the AIG Women’s Open, titled ‘Rising Up’ by Hayley May.
The AIG Women’s Open, a premier event in women’s professional golf, is set to take place at the renowned Old Course in St Andrews from August 21-25 this summer. Listen to the track here
Crafted to resonate with Gen Z golf fans and to inspire young people to engage with the sport, ‘Rising Up’ is designed to provide the AIG Women’s Open with a distinctive and memorable sound.
The anthem embodies the journey of top professional golfers striving to reach their goals, encapsulated by the lyric, “No one can break me when I’m rising up.”
As music and sport become more intertwined, The R&A aims to create a unique soundtrack that reflects the spirit of women in golf.
Produced by singer-songwriter Hayley May and the music strategy company WAVZE, ‘Rising Up’ is an uplifting dance anthem that aligns perfectly with the identity of the AIG Women’s Open for 2024.
The song blends the historic backdrop of iconic golf courses and world-class athletes with a contemporary musical approach.
Hayley May, known for her exceptional vocals on tracks with DJ Joel Corry and collaborations with Gorgon City and TCTS, will perform ‘Rising Up’ and a full set on the Sessions stage on Thursday, August 22, in the Festival Village.
Zoe Ridgway, Championship Director of the AIG Women’s Open at The R&A, remarked, “The AIG Women’s Open is a prestigious championship that brings together the world’s best golfers on renowned courses.
To celebrate and support these elite athletes, we aim to attract large crowds to witness and engage with them at the AIG Women’s Open.
That’s why we’ve enhanced the overall fan experience at the Championship.
“The ‘Rising Up’ track is a fantastic way for us to reach a broader audience and introduce new generations to golf.
Hayley and WAVZE have done an outstanding job of creating something that resonates with the spirit of the Championship.
It’s an exciting time for women’s golf and the AIG Women’s Open as we strive to bring fresh energy to the sport.”
Hayley May shared her excitement, stating, “I’m so excited to be part of this track for the AIG Women’s Open.
Creating ‘Rising Up’ was such an inspiring process. Women’s sport is on the rise, and we wanted to capture that energy.
I can’t wait to hear everyone singing and dancing to it this summer. The whole journey of making this track was amazing and I loved every moment of it.”
Greg Davies, co-founder and CEO of WAVZE, added, “WAVZE is a trusted music resource for some of the world’s most recognisable sports rights-holders and brands and we are delighted and honoured to have produced ‘Rising Up’ for The R&A and the AIG Women’s Open.
Hayley May is an extremely talented singer-songwriter and, we believe, has set exactly the right tone for this esteemed championship.”
The R&A’s mission for the AIG Women’s Open is to continually inspire younger generations to embrace the sport and its talented athletes.
To this end, The R&A introduced a live music element at last year’s Championship at Walton Heath, featuring a performance by Ellie Goulding.
This year, the concert element returns, with Tom Grennan headlining the Championship at St Andrews.
Tickets for the AIG Women’s Open are now available via aigwomensopen.com.
Adult tickets start at £20, with Saturday tickets including a full day of golf action and entry to the evening headline concert priced at £55.
Several offers are available, including a £10 discount on a weekend bundle and a £40 saving on a five-day ticket package.
Mastercard holders can also receive £5 off their transaction when booking with a valid Mastercard at checkout.
To encourage children and young people to attend, The R&A will continue the successful ‘Kids go Free’ program on Wednesday, Thursday, Friday, and Sunday, which provides free entry to children under 16 when accompanied by a paying adult.
Half-price youth tickets are also available on those days for 16-24-year-olds. Junior and youth tickets for Saturday’s golf action and the evening concert are priced at £20 and £40, respectively.
Hospitality packages are on general sale, offering a premium way to experience the Championship, with guests enjoying over ten hours of world-class action and fully inclusive hospitality. Visit aigwomensopen.com for more information.
Stream ‘Rising Up’ on Spotify and Apple Music.
For more information on the AIG Women’s Open or to purchase tickets, please visit aigwomensopen.com.
