Staff WriterMax Homa, the PGA Tour’s unofficial minister of mischief and a maestro with a driver, has unveiled his quirkiest collab yet—partnering with COBRA Golf and Chipotle to launch a limited-edition burrito-themed head cover and shag bag. Yes, really.
The burrito-inspired golf gear will make its on-course debut this week at the Memorial Tournament in Dublin, Ohio, with Homa sporting the foil-wrapped head cover as part of his official setup.
A long-time Chipotle superfan and one of COBRA’s marquee signings earlier this year, Homa is blending his two great loves—bombing drives and burrito bowls—in a way that only he could pull off with a straight face.
The collection isn’t just for laughs, either. Fans keen to get their hands on the gear can grab the burrito head cover and matching shag bag exclusively at cobragolf.com from Tuesday, 27 May.
And in a typically generous (and cheeky) move, Max Homa will give away 250 free head covers via his Instagram on launch day, proving once again that his short game isn’t the only thing worth following.
Chipotle, making its first-ever venture into golf, could’ve hardly found a better ambassador than Homa.
“COBRA has always been a leader in making the game of golf more approachable and this collaboration is no different,” says Homa.
“Partnering with COBRA and Chipotle to bring my two favourite things together has been a lot of fun. We wanted to create something that speaks to golf’s new generation: entertaining, bold and personal.”
Known as much for his dry wit and self-roasting Twitter game as his laser-guided iron play, he’s built a loyal fanbase that thrives on his authenticity.
The collaboration also highlights Homa’s growing influence within the COBRA camp.
Since joining earlier this year, he’s fully embraced their tech-forward approach, opting for the DS-Adapt driver with FutureFit33 technology and a full set of 3D-printed Tour irons.
“We are proud to partner with Chipotle for their first-ever golf collaboration,” said Ian Barrett, VP of Marketing – COBRA PUMA Golf.
“Max’s love for Chipotle made this partnership a natural fit, and we’re thrilled to be part of it.
He’s been an incredible addition to our team this year, and this collaboration is a reflection of his fun-loving nature both on and off the course.”
As golf continues its slow (and sometimes reluctant) march into the 21st century, Max Homa remains at the centre of the cultural shift—proving that there’s still room for flair, food, and the occasional foil-wrapped driver head.
