In a thrilling development for luxury car enthusiasts and golf fans alike, Maserati North America (Maserati), LIV Golf, and The CW Network have revealed a captivating new partnership for 2024.
This alliance is set to turbocharge select LIV Golf tournaments with the unmistakable flair of Maserati’s high-performance vehicles and innovative spirit.
Power and Prestige: Maserati Drives LIV Golf
Maserati North America will step in as the official automotive partner for LIV Golf throughout 2024.
This high-octane collaboration will feature prominent Maserati brand activations at key LIV Golf tournaments, including stops in Houston, Texas (June 7-9), Nashville, Tennessee (June 21-23), and Chicago, Illinois (September 13-15). Maserati will also enjoy significant exposure through The CW’s live tournament coverage and promotional efforts.
At each tournament, attendees can expect to see impressive Maserati product displays and branding, along with curated drive experiences and VIP hospitality for select participants, customers, and fans.
The Maserati name will be synonymous with luxury and excitement at these prestigious golf events.
A Partnership Rooted in Excellence
Maserati, the Italian luxury automotive brand renowned for its commitment to passion, performance, and innovation, sees this partnership as a perfect match.
LIV Golf has been revolutionizing the golf world since 2022 by blending traditional elements of the sport with new, exhilarating experiences.
This fresh approach resonates with Maserati’s values, making the collaboration a natural fit.
“This partnership is the perfect match,” exclaimed Kelly MacDonald, Head of Maserati North America.
“The LIV Golf brand shares our spirit of innovation and creates engaging, unique experiences for both new and existing audiences.
We are thrilled to highlight our latest performance, sports, and super sports cars at these events while welcoming new golf fans to the Maserati family.”
Elevating the Fan Experience
Monica Fee, Senior Vice President and Head of Global Partnerships for LIV Golf, echoed this excitement: “Maserati is synonymous with power, performance, elegance, and excitement – all attributes that align with the LIV Golf brand.
Our league is reenergising the sport and driving engagement with new mainstream audiences that are craving action and innovation.
We are excited to have this prestigious brand supporting our tournaments in Houston, Nashville, and Chicago, where Maserati’s presence will elevate the fan experience.”
The partnership will see multiple Maserati displays at each tournament, offering drive experiences during the Pro-Am, including tailored routes for LIV Golf players and Pro-Am participants.
Additionally, VIP hospitality and concert experiences will add a touch of Maserati’s luxury to the events.
Showcasing Maserati’s Masterpieces
Fans and participants will be treated to both static and dynamic displays of Maserati’s latest vehicles, including:
- GranCabrio Trofeo Spyder
- MC20 Cielo Spyder
- GranTurismo Trofeo and GranTurismo Folgore EV Coupes
- Grecale Trofeo and Grecale Folgore EV SUVs
Todd Braverman, EVP/Head of National Sales for Nexstar Media Group, Inc., and majority owner of The CW Network, expressed his enthusiasm: “We are thrilled to welcome Maserati to the world of LIV Golf on The CW.
This partnership not only elevates Maserati’s premiere brand with on-site activations and experiences but also showcases the reach of CW Sports’ live coverage and promotion across 100 per cent of the country.”
A Global Stage for LIV Golf and Maserati
Throughout the season, the LIV Golf League competition will be aired in the U.S. on Saturdays and Sundays on The CW, The CW App, and LIV Golf Plus, with Friday rounds available on The CW App, LIV Golf Plus, and Caffeine.
Additionally, LIV Golf tournaments are broadcast globally on the LIV Golf YouTube channel and over 20 international broadcast partners, reaching more than 180 territories and over 500 million homes worldwide.
For more information on how to watch the LIV Golf League, visit LIVGolf.com/where-to-watch.
For additional details about Maserati, please visit maserati.com
