LIV Golf has officially rolled out its highly innovative Any Shot, Any Time broadcast feature, exclusive to the LIV Golf + app.
This groundbreaking experience made its debut during LIV Golf Andalucía at Real Club Valderrama, giving fans unprecedented control over their viewing experience.
Golf enthusiasts can now choose which golfers, teams, or groups they want to watch at any moment, significantly enhancing engagement and driving innovation within the sport.
The launch of Any Shot, Any Time provided access to nearly 11,800 strokes played during the three-day competition in Spain, which featured a historic double playoff finish in both the team and individual competitions, won by Fireballs GC and captain Sergio Garcia.
This feature will continue to be available during this week’s LIV Golf UK by JCB at JCB Golf and Country Club, starting with Friday’s first round at 2:15 p.m. BST (9:15 a.m. EDT).
“Any Shot, Any Time is another example of LIV Golf delivering what golf fans have long asked for,” said LIV Golf Chief Media Officer Will Staeger.
“Enhancing the viewer experience is our broadcast team’s top priority, and that means giving fans the ability to watch and interact with the product like never before.
This innovation will revolutionise how golf is consumed and exemplifies LIV Golf’s commitment to bringing the sport into the future through technology.”
Built using Google Cloud’s Vertex AI with support from PMY Group, Any Shot, Any Time began beta-testing in March during LIV Golf Jeddah.
The feature has now expanded from a web-only version to full deployment on the LIV Golf + app, accessible on both web and handheld devices, including Apple and Android.
It also includes a callback option, allowing all player shots to be replayed at any time with a simple click, and will soon offer searchable on-demand highlights from any round of any LIV Golf tournament.
“Our league has been on the forefront of reaching new and younger audiences, and that is a commitment that will never end,” said LIV Golf Senior Vice President of Worldwide Production James Watson.
“This new viewing experience builds on our mission of advancing the boundaries of technology in sports broadcasting, creating a dynamic viewer experience for new and old golf fans alike.
Providing fans and the general public with exciting products like Any Shot, Any Time is what LIV Golf is and will always be about.”
LIV Golf UK by JCB marks the League’s 11th event of 2024 and its inaugural appearance at the prestigious JCB Golf and Country Club.
As the races for the 2024 LIV Golf Individual Championship and Team Championship approach their climax, only three events remain for players to secure points toward the final individual standings and the title of 2024 LIV Golf League Individual Champion, as well as team seedings for the 2024 Team Championship.
With Any Shot, Any Time, fans can closely follow the League’s world-class field, featuring 14 major champions and many of the sport’s biggest names: Bryson DeChambeau (Crushers GC), Jon Rahm (Legion XIII), Brooks Koepka (Smash GC), Cameron Smith (Ripper GC), Dustin Johnson (4Aces GC), Phil Mickelson (HyFlyers GC), Sergio Garcia (Fireballs GC), Joaquin Niemann (Torque GC), Tyrrell Hatton (Legion XIII), Bubba Watson (RangeGoats GC), Talor Gooch (Smash GC), and many more.
Throughout the season, LIV Golf League competition will continue to air in the U.S. on Saturdays and Sundays on The CW, The CW App, and LIV Golf +.
Additionally, LIV Golf tournaments are broadcast globally on LIV Golf +, the LIV Golf YouTube channel, and more than 20 international broadcast partners, delivering league broadcasts in over 180 territories to more than 500 million homes worldwide.
For more information on how to watch the LIV Golf League, visit LIVGolf.com/where-to-watch.
