LIV Golf is teeing off its 2025 season in Riyadh with all the subtlety of a Bryson DeChambeau drive—big, bold, and impossible to ignore.
And with it comes Long LIV Golf, a global campaign that isn’t just about the game—it’s about rewriting the script entirely.
Think innovation, think electric team battles, think an atmosphere that feels less like a hushed library and more like a rock concert on the 18th green.
This isn’t just golf; it’s golf with the volume turned up, and it’s inviting fans from every corner to come along for the ride.
At the heart of this campaign lies a hero film titled “A Few Thoughts,” which has just premiered across LIV Golf’s digital outlets and with media partners around the globe.
The spot features luminaries such as Bryson DeChambeau (Crushers GC), Dustin Johnson (4Aces GC), Phil Mickelson (HyFlyers GC), Jon Rahm (Legion XIII), and Cameron Smith (Ripper GC), alongside a cheeky cameo by celebrity jeweller Ben “Baller” Yang.
Much like a sly grin on the first tee, it poses a simple but captivating question—“What you thinking?”—as DeChambeau has a word with his fictional caddie.
“LIV Golf is committed to innovating and pushing the game forward for the benefit of the sport and its fans, and this campaign embodies that spirit,” said LIV Golf Chief Marketing Officer Adam Harter.
Harter also praised BBDO, saying “We’re proud to partner with BBDO, one of the world’s premier advertising agencies, as we take the next step in our evolution as a League.
‘Long LIV Golf’ is more than just a tagline, it’s a movement that celebrates the passion and exciting future for this great game.”
BBDO New York is stepping in as LIV Golf’s long-term creative brand partner, and Chris Beresford-Hill, BBDO Worldwide’s Chief Creative Officer, couldn’t be more chuffed.
“Partnering with LIV Golf presents an incredible opportunity to redefine what’s possible in sports marketing,” says Beresford-Hill “LIV Golf is reshaping the future of golf, and we’re excited to bring our storytelling expertise to amplify that vision.”
Directed by the celebrated filmmaker Anthony Mandler of Arts&Sciences, the film crackles with the energy LIV Golf aims to deliver: more excitement, more engagement, and more golf for everyone.
Expect to see the campaign air regionally in New York and Los Angeles during Super Bowl LIX, followed by a steady run of additional spots, social-driven projects, and content from creators designed to attract new devotees to the game.
“I’m a fan of golf and an avid player myself,” said Mandler. “The invitation to create a spot that counters typical golf stereotypes was very exciting because of that.
I loved creating a brisk pace with the dialogue and visual language of this piece that mirrors the actual feelings of a LIV Golf tournament.
The down-to-earth humour and camaraderie are innate components of LIV Golf, so putting those front and centre will undoubtedly attract new fans and infuse new life into the game.”
The LIV Golf League keeps pulling in fans faster than a free beer tent, blending the thrill of individual showdowns with the chaos and camaraderie of team competition.
It’s golf, but with a jolt of electricity—less country club whispers, more roaring crowd, and just the right amount of rebellion to keep things interesting.
Thirteen squads of four players, featuring a combined 14 major champions with 28 major victories between them, are set to bring their best.
Today marks the official opening event at LIV Golf Riyadh, where players will, for the first time, battle it out under floodlights.
From 10:00 AM ET, American viewers can tune in live on FS2 or stream via the FOX Sports App or LIV Golf+.
To find out where you can catch all the action, head over to LIVGolf.com/watch/where-to-watch—because missing out just isn’t an option.
Here’s to a season overflowing with audacious strokes, rowdy banter, and the promise of what’s next.
Long LIV Golf, indeed—because the future of this glorious game is looking more radiant than ever.
