Staff WriterRick Shiels has stormed onto the LIV Golf scene with all the finesse of a Bryson DeChambeau drive off the deck — loud, bold, and impossible to ignore.
This fresh partnership promises to shake up the game in a way that’ll leave die-hard fans grinning and newcomers wondering why they hadn’t tuned in sooner.
This partnership—a fusion of LIV Golf’s cutting-edge approach and Rick Shiels’s magnetic online presence—marks the first time the league has teamed up with a major digital creator, making it a spectacle no one in the golf world wants to miss.
Imagine Rick Shiels—whose YouTube channel sits at nearly three million subscribers—mixing it up with golf’s elite as they circle the globe for all 14 LIV Golf League events.
From the outside looking in, it’s a match made in golfing heaven: his wry humour, genuine curiosity, and unbridled passion set against the backdrop of an ambitious league that’s rewriting the playbook with worldwide destinations, high-octane team formats, and an electric atmosphere.
According to Adam Harter, LIV Golf’s Chief Marketing Officer, Shiels’s creative spark and zeal line up perfectly with the league’s vision.
Through Shiels’s videos, viewers can expect unfiltered glimpses of these iconic courses, dynamic team showdowns, and the players who bring them to life.
In other words, fans are about to discover precisely what makes this collaboration tick.
But that’s just the tip of the tee. Shiels is rolling out a series of captivating challenges to showcase the unique flavour of LIV Golf.
There’s “Break 75,” where he’ll attempt to shoot under 75 at each tournament track before the event unfolds.
Then there’s the “10 Shot Challenge,” starting him at 10 under par as he faces off against some of the tour’s fiercest competitors.
Add in the “5 Man Scramble,” where Shiels teams up with each squad for a six-hole scoring frenzy, and “2 v 2 Matches,” a season-long bracket of pulse-pounding pair battles. If it sounds like an all-you-can-eat buffet of entertainment, that’s because it is.
Throughout his content—whether it’s behind-the-scenes peeks or spirited course tours—Shiels will continue shining a bright spotlight on the evolving LIV Golf Rick Shiels journey, keeping fans connected to the fresh energy coursing through the league.
For countless golf fans, Rick Shiels has become the trusted mate you turn to when you’re pondering a new driver or just need a laugh after your latest shank.
Since launching his channel in 2012, Shiels has built a following that hangs on his honest club reviews, entertaining challenges, and down-to-earth commentary.
With over 935 million views and more than 20 million hours logged in 2024, it’s clear that Rick Shiels isn’t just gathering followers—it’s more like a lively family reunion every time you hit play.
And if that doesn’t warm your cockles, just wait for 2025, when golf is set to get even sweeter.
TotShots is arriving—a charming new program designed for kids aged 3 to 5, where even the littlest ones get to learn a bit of coordination, build their confidence, and have a crack at teamwork.
It’s all about helping the little ones build coordination, boost their confidence, and learn the ropes of teamwork, giving them the perfect little nudge into the world of golf.
Thanks to LIV Golf’s yearly $50,000 contribution, Shiels’s plan to introduce the youngest generation to the sport should flourish right alongside this new league.
In short, Rick Shiels’s iconic mix of humour and expertise now intersects with LIV Golf’s pioneering style, resulting in a vibrant twist on professional competition.
It’s a union that promises to turn heads, rouse interest, and—most importantly—keep golf fans around the world thoroughly entertained.
If you’re seeking a new angle on the fairways you know and love, stay tuned as Shiels and LIV Golf embark on this exciting ride together.
