LIV Golf Rick Shiels Partnership has officially arrived—ushering in a brand-new era for golf fans around the globe. In what can only be described as a bold leap forward, LIV Golf has joined forces with the world’s most-watched golf content creator, Rick Shiels, marking the league’s first-ever collaboration with a major digital personality.
Picture this: Rick Shiels, a man whose YouTube empire boasts nearly three million subscribers, tagging along with some of the biggest names in professional golf.
His humour, curiosity, and sheer passion are set to shine a spotlight on LIV Golf’s fresh take on the game—complete with electrifying team competitions, worldwide venues, and a flair for the unexpected.
“Rick’s creativity and passion for the game align perfectly with our mission,” says Adam Harter, LIV Golf’s Chief Marketing Officer.
“Through this collaboration, Rick will give fans an inside look at the incredible courses, players, and the unique team format that sets LIV Golf apart.”
As part of the agreement, Shiels will attend all 14 LIV Golf League events, capturing every slice, flop shot, and celebratory fist pump. Expect a flurry of engaging series that bring fans closer to the action than ever before:
- Break 75: Shiels challenges himself to shoot under 75 on each iconic LIV Golf course during tournament week.
- 10 Shot Challenge: He begins at 10 under par and squares off against the league’s brightest stars, searching for bragging rights and highlight-reel moments.
- 5 Man Scramble: Shiels teams up with each LIV crew to see just how low they can score over six thrilling holes. Will he carry the squad, or slow them down?
- 2 v 2 Matches: High-stakes head-to-head showdowns featuring pairs of LIV pros duking it out in a season-long bracket. One duo will ultimately reign supreme.
Through Shiels’s channels, fans can expect exclusive content that captures the true spirit of this new league.
From behind-the-scenes snippets to spirited course tours, he’ll be shining a big spotlight on LIV Golf Rick Shiels Partnership throughout the season.
Shiels, who launched his YouTube channel in 2012 under “Rick Shiels PGA,” has built a global community around honest reviews, fun challenges, and a distinctive style that resonates with golfers of all skill levels.
His platform has racked up more than 935 million total views and continues to soar with over 20 million hours watched in 2024 alone.
But Rick isn’t stopping there. In 2025, he’ll introduce TotShots, a recreational golf program aimed at children aged 3 to 5.
Designed to develop coordination, teamwork, and confidence, TotShots offers a welcoming door to the sport—thanks in part to LIV Golf’s annual $50,000 contribution.
In short, this partnership takes everything we love about Rick Shiels’s content and pairs it with LIV Golf’s innovative approach to the professional game.
It’s a collaboration that promises to reshape how golf is presented, celebrated, and—most importantly—enjoyed by millions of fans around the world.
If you’re looking for a fresh perspective and a dash of humour, keep your eyes on this dynamic duo as they tee off on a thrilling new journey.
