Staff WriterIf golf ever needed a wardrobe reboot, Malbon Golf just strolled in wearing a retro airline jacket and swinging for the fashion fences.
In a move that blends sport with style, LIV Golf and Malbon Golf have teamed up for the first time to launch a limited-edition capsule collection—debuting in suitably bold fashion at LIV Golf Dallas presented by Aramco.
This isn’t your granddad’s golf gear. Drawing inspiration from the golden age of travel—think vintage airline ads and mid-century charm—the LIV Golf x Malbon capsule includes six standout pieces designed for both men and women.
From performance polos and quarter-zips to a sleek nylon anorak and a women’s tank polo, the collection struts a confident mix of performance and personality in Malbon’s signature green, white, and black.
The collaboration marks a natural intersection of ambition. One brand aiming to reshape the sport’s structure; the other redefining how golf looks and feels.
As Ryan Evert, Malbon’s SVP of Marketing & Brand Partnerships, puts it:
“We’re excited to debut our limited-edition capsule collection with LIV Golf. At Malbon, we believe The Green is the Common Ground—a global, inclusive platform that brings people together through the game of golf.”
It’s a sentiment echoed from LIV’s side of the tee box, with Chief Marketing Officer Adam Harter adding: “Malbon’s deep connection to today’s golfer and their broader influence on golf culture make them a natural fit as we work to engage new fans and bring fresh energy to the sport.
We’re proud to debut this capsule at our event this week in Dallas, a city known for its vibrant golf culture, and look forward to future initiatives that celebrate the global spirit of our teams and players.”
Beyond the branding buzz, there’s substance behind the seams. Malbon Golf has cultivated a following among younger, style-savvy players who see golf not just as a sport, but a lifestyle.
Pair that with LIV Golf’s knack for breaking traditions and packing crowds, and you’ve got a partnership that feels more inevitable than experimental.
Fans attending LIV Golf Dallas at Maridoe Golf Club from Friday, June 27 to Sunday, June 29, 2025, will have first dibs on the collection at exclusive merchandise locations near the main fan entrance. A limited drop will also go live online at Shop.LIVgolf.com beginning Thursday, June 26.
Want in? You’ll need a ticket to the main event. Visit LIVGolf.com/schedule/dallas-2025/tickets for access to the golf, the gear, and the growing cultural storm LIV and Malbon Golf are stirring up.
