If golf had a VIP lounge, LaFinca Golf Madrid would be the one with the velvet rope and the best view of the city.
Just 15 minutes from the buzzing heart of Madrid and with an 18‐hole championship course set against a backdrop of sleek, high-end residences—it’s where the art of the game meets a lifestyle of luxury and exclusivity, all wrapped up in a distinctly Spanish flair.
In a bold move to attract global golf travellers, LaFinca has partnered with the renowned international agency 54.
With a sterling track record that includes luminaries like Finca Cortesin—the 2023 Solheim Cup host—and Portugal’s Comporta Dunas, 54 is primed to transform LaFinca’s brand communications, membership strategies, and international event presence. Their goal? To cement LaFinca as Madrid’s premier golf tourism destination.
Susana García-Cereceda, President of LaFinca Group, said: “Everything we do at LaFinca is focused on creating the best possible product in the eyes of international travellers and indeed investors.
LaFinca golf course is no different. We have a clubhouse and facilities like no other, and the convenience of playing minutes from the centre of the city is incredible.
We appreciate 54 has a strong record when it comes to giving great golf clubs strategic advice and support, and they understand the international markets we would like to appeal to. We are looking forward to what we can achieve together.”
Francisco de Lancastre David, 54 Executive Director, Operations, added:
“LaFinca Golf has everything a golfer could wish for – convenience, exclusivity and a clubhouse and facilities which have taken design to another level, and we’re excited to help tell this story internationally.
We work with some of the best clubs across the world, and we are confident that a venue so close to one of Europe’s most dazzling cities will soon see LaFinca become a favourite among the most seasoned golf travellers.”
As LaFinca sets its sights on becoming one of Europe’s most desirable luxury destinations, it’s teaming up with 54 to shake things up.
The plan is to dive deep into market insights, polish membership strategies, and make a splash at key international trade and tourism events throughout 2025.
It’s not just about fairways and greens—it’s about vision, strategy, and a dash of flair. LaFinca isn’t settling for being just another golf club; it’s setting out to be the place where the game meets luxury, and where every round feels like an occasion.
Armed with a savvy marketing playbook and a front-row seat on the global stage, LaFinca isn’t just looking to lure in golfers—it’s crafting an experience so irresistible that stepping onto the first tee already feels like sinking a 30-foot putt for birdie.
For more on LaFinca’s innovative approach and the exciting future ahead, visit their official website or explore further details at weare54.com.
