Staff WriterKC Global Media has taken a rip at the ball that would make Big Bryson blush, signing a live-broadcast partnership with LIV Golf and sending every towering tee shot into more than 94 million homes across Asia.
The move plants the KC Global Media flag firmly in golf’s freshest fairway, ensuring the controversial, high-octane league is no longer a rumour whispered on the range but a weekly appointment on living-room leaderboards from Mumbai to Macau.
A new era for Asian golf fans
After dipping its toes with the March premiere of LIV Golf Singapore—followed by cinematic stops in Miami and Mexico City—the circuit touches down this week at Jack Nicklaus Golf Club Korea in Incheon (2–4 May).
From here on in, every remaining event will be carried live on AXN Asia, anchoring the brand-new AXN Sports programming block and giving night-owl golf addicts a reason to keep the coffee brewing.
It’s a big deal, not least because LIV Golf’s format is built for prime-time thrills: shotgun starts, thumping music, and a team leaderboard that feels closer to Formula 1 than four-day stroke play.
Toss in a roster that features major champions and mavericks in equal measure, and you’ve got popcorn sport with Pro V1s.
“We are honoured to bring LIV Golf to sports fans in over 19 countries and 94 million homes across Asia through KC Global Media’s extensive network, starting with its debut on AXN Asia and extending to other platforms.
This partnership aligns perfectly with the KC Global Media brand, which has always been known for premium, high-quality content.
As one of the most talked-about leagues in global sport, LIV Golf is a premium property that fits seamlessly into our content strategy.
At KC Global Media, we are constantly innovating and pushing the boundaries to bring our audiences the best possible content, and the launch of AXN Sports as a dedicated programming block for more LIVE sports content marks a significant milestone for us.”
George Chien, the company’s co-founder, CEO and resident risk-taker, wasn’t shy about the scale of the swing.
And why would he be? Few regional broadcasters can claim an audience that stretches across Malaysia, Singapore, Thailand, the Philippines, Indonesia, Taiwan, Hong Kong, India and points between.
AXN Sports: more than just a new channel
LIV Golf is the first live property in the AXN Sports stable, to be followed by TPBL (that’s the Thailand Basketball League, for those scoring at home).
The strategy is clear: if it thrills, it fills the schedule. Look for shoulder programming, highlight reels and the sort of behind-the-ropes features that turn casual viewers into clubhouse know-it-alls.
Why this partnership matters
Golf’s centre of gravity has been edging eastward for a decade, but securing a pan-Asian broadcast partner gives LIV something money alone can’t buy: cultural reach.
Whether fans tune in for the golf, the gossip or the guaranteed fireworks when a shotgun start echoes through the pines, they now have a front-row seat.
“We’re thrilled to partner with KC Global Media to bring LIV Golf to their extensive network,” said Ron Wechsler, LIV Golf Senior Vice President, Broadcast Partnerships and Programming Strategy.”
As the largest regional broadcast partner in Asia, KC Global Media has a deep understanding of local audiences and a proven track record of delivering premium content to millions of homes across Asia.
Working in partnership with KC Global Media enables us to instantly expand our reach and showcase many of golf’s biggest stars to 19 Asian countries covering over 94 million households.
I would like to thank the KC Global Media team for sharing our vision for the future of golf and helping us redefine how the sport is experienced through their expertise in entertainment.
This is LIV Golf’s biggest season yet, we’re confident that this partnership will engage and excite golf fans throughout Asia.”
Wechsler’s enthusiasm is warranted. A league desperate for eyeballs now has a megaphone, and viewers get prime-time access to a sport that’s suddenly more rock concert than Sunday stroll.
In the immortal words of David Feherty, “Fasten your seat belts, folks—this ride has more twists than a corkscrew on a roller coaster.”
How to watch
- Live on AXN Asia: Every remaining tournament, start to finish
- Streaming highlights: AXN Facebook and Instagram for snackable shots
- Time zones made easy: Shotgun starts mean synchronised viewing from Tokyo sunrise to Dubai sundown
For full airing details, check the official AXN social channels.
With KC Global Media behind the wheel and LIV Golf roaring down the straight, Asia’s armchair fairways are about to get a whole lot louder. Keep the remote handy—and maybe a helmet.
