Get ready for the J.Lindeberg SS25 campaign as it’s about to make a grand entrance, headlined by Hollywood standout Kathryn Newton and golf phenom Viktor Hovland.
As one of the brand’s first lifestyle ambassadors, Kathryn—who joined the J.Lindeberg family in January 2025—infuses a dash of Tinseltown flair into the fairways with her love of golf and fearless fashion sense. Frankly, her exuberance would brighten even my short game.
Joining Kathryn in this stylish foray is Viktor Hovland, the world-class golfer holding the fourth spot in global rankings.
He’s been a J.Lindeberg ambassador since 2019 and just re-upped his partnership for another three years—clearly, the fellow knows a good thing when he sees it.
The creative vision behind the J.Lindeberg SS25 campaign comes courtesy of Chief Creative Officer Neil Lewty, who sums up the dynamic duo like this: “Kathryn and Viktor are the perfect pair to front our SS25 collection and campaign, as they redefine how sport and fashion can come together.”
Newton brings that Hollywood spark, while Hovland dominates the sport with a style all his own—talk about a winning combination.
Drawing inspiration from America’s vibrant athletic hubs, the SS25 Sport Collection offers top-tier performance wear that’s equally suited for birdies on the back nine or a night out on the town.
On top of that, the range introduces new high-top and low-top sneakers for both men and women—because who doesn’t love fresh kicks?
The wait won’t be long—these showstoppers are set to make their mark. The campaign officially debuts in early February 2025 across global platforms, promising a spectacle of sporting brilliance and undeniable style.
Keep your eyes sharp—you never know where you’ll spot me, taking in the magic from the best seat in the house.
