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Experience Tradition with a Modern Twist: J.Lindeberg’s Tribute to the 88th Augusta Tournament!


J.Lindeberg is set to ignite golf enthusiasts’ passions once again with the highly anticipated release of its second drop from the exclusive Tour Collection.

This collection stands as a profound homage to one of golf’s most hallowed events, eagerly awaited by aficionados worldwide.

As the 2024 Augusta Tournament, now in its 88th edition, draws near, golf aficionados brace themselves for a spectacle that blends rich tradition with fierce competition.

It’s a momentous occasion that captures the essence of the sport in its purest form.

In sync with the grandeur of Augusta National, this second release is meticulously crafted to coincide with the tournament and will grace the shoulders of esteemed brand ambassadors Viktor Hovland and Camilo Villegas.

Drawing inspiration from the vibrant azalea blooms adorning Augusta’s iconic 13th hole, the collection boasts a refined colour palette of black, grey, and red, accentuated by a tropical print that evokes the allure of distant shores.

But this isn’t just about style; it’s about performance. The limited-edition pieces seamlessly blend modern sophistication with functional excellence.

Crafted from cutting-edge, stretchy, moisture-wicking, and fast-drying fabrics, each garment ensures peak performance on the green.

What’s more, these fabrics are certified by either OEKO-TEX® or bluesign®, underscoring J.Lindeberg’s commitment to sustainability and quality.

Neil Lewty, the visionary Chief Creative Officer behind this masterpiece, encapsulates the essence of the collection: “This capsule is a modern, edgy take on the traditional aesthetics of The Masters, and is engineered from innovative fabrics for top performance, mirroring the excellence the tournament stands for.”

Get ready to elevate your golfing experience to new heights as J.Lindeberg’s Tour Collection hits shelves exclusively at selected stores and online from April 8th.

Don’t miss your chance to be a part of golfing history reimagined.