Viktor Hovland made a stylish statement at the 2024 Masters tournament by sporting the latest collection from J.Lindeberg, known as the New Tour Collection.
Drawing inspiration from the vibrant azalea flowers adorning Augusta National’s renowned 13th hole, the design showcases a sophisticated colour palette of black, grey, and red, complemented by a distinctive tropical print.
Crafted with a keen focus on both modern elegance and functional performance, the limited-edition pieces embody the ethos of J.Lindeberg.
The collection features innovative fabrics that offer stretch, moisture-wicking, and fast-drying properties, all certified by either OEKO-TEX® or bluesign®.
Neil Lewty, the Chief Creative Officer, expressed enthusiasm for the capsule, describing it as a contemporary interpretation of The Masters’ traditional aesthetics.
He emphasized that the collection reflects the tournament’s commitment to excellence, with each garment engineered to deliver top-tier performance on the golf course.
J.Lindeberg, founded in Stockholm, Sweden, in 1996, has been pivotal in reshaping golf fashion globally.
The brand’s mission to infuse style and vitality into the sport has resonated with players worldwide, both on and off the fairways.
Continuing to blur the lines between fashion and sports, J.Lindeberg offers a range of sophisticated, edgy, and comfortable products tailored for the modern active lifestyle.
Though headquartered in Stockholm, J.Lindeberg’s influence extends far beyond Sweden, with a presence in over 62 countries.
The brand boasts 157 stores worldwide, alongside showrooms in major cities such as New York, London, Oslo, Munich, Zürich, and Salzburg.
Its wholesale distribution network spans nearly 2000 stores, encompassing prestigious high-end department stores and speciality outlets.
Viktor Hovland’s choice to showcase the J.Lindeberg New Tour Collection at the 2024 Masters underscores the brand’s enduring appeal and commitment to merging fashion with performance on the golf course.
