Staff WriterIn a fitting nod to three decades of stylish disruption, J.Lindeberg has announced its boldest move yet: the launch of a women’s Ready-to-Wear (RTW) collection arriving in early 2026.
It’s the next logical step in the brand’s evolution from performance sportswear pioneer to full-blown lifestyle juggernaut — and frankly, it’s about time.
Since its 1996 debut, J.Lindeberg has refused to pick a lane, instead building bridges between fashion and function across golf, ski, and tennis.
The result? A reputation for clothing that doesn’t just turn heads, but performs under pressure.
Now, with this new RTW collection, the brand is charging full speed into women’s fashion with a wardrobe made for women who never stand still.
And it’s not just a capsule of afterthought basics with a sporty logo slapped on. This collection has backbone.
Precision cuts, bold silhouettes, and a Scandi-cool edge that signals confidence without saying a word. It’s a wardrobe built for the woman who glides between the boardroom, the back nine, and the front row — preferably all before lunch.
“This collection captures the pulse of a generation that moves with purpose, creates without pause, and dresses with intention,” says Hans-Christian Meyer, CEO of J.Lindeberg.
“As we mark three decades of boundary-pushing design, this new chapter in womenswear brings the energy of our sport heritage into everyday expression. It’s sensual in its confidence, sharp in its silhouette, and fluid enough to follow a woman wherever her ambition takes her. This is J.Lindeberg evolved — fearless and modern.”
In other words: forget choosing between style and performance — you’re getting both, and then some.
From city streets to alpine retreats, every piece is designed to serve women with high expectations and higher ambitions.
This isn’t about chasing trends; it’s about suiting up for life in motion. Whether you’re pacing a pitch deck, hiking a peak, or hitting the post-run café, J.Lindeberg’s RTW line is built to keep up and stand out.
To build pre-launch buzz, the brand is previewing the collection through an eclectic roster of global tastemakers, including Georgia Fowler, Desiré Inglander, Gabrielle Richardson, Stella Xu, Mia Baker, and Kathryn Newton.
The goal? Show the clothes in their natural habitat — worn by women doing things, not just posing.
The full campaign will land closer to launch, but the message is already clear: J.Lindeberg isn’t following the market — it’s leading it.
And come January 2026, women everywhere will have a new uniform for ambition.
