The Bridgedown Group, renowned for their innovative approach, is shaking up the golf club membership scene with a revolutionary points-based pass.
This modern membership provides golfers access to three of London’s top golf courses, making it an enticing option for those seeking flexibility and variety.
The Courses
The annual membership offers golfers the opportunity to play at:
- The Shire London: An iconic course designed by the legendary Seve Ballesteros.
- The Inspiration Club: A newly opened, links-inspired course crafted by renowned architects Mackenzie and Ebert.
- The West London Golf Centre: Home to one of the most spectacular 9-hole courses you’ll ever play.
Adapting to Modern Needs
The motivation behind this new membership model is to cater to the evolving habits of golfers, especially post-pandemic.
As Tony Menai-Davis of Bridgedown Group explains, “Golf membership is changing, and so are the needs of golfers, so rather than sit still, we decided to adapt by offering a new flexible membership.”
Menai-Davis highlights a growing segment of golfers who are reluctant to commit to traditional memberships with hefty fees and rigid structures.
“There is a section of the golfing community that doesn’t want to pay large joining fees or heavy subscriptions and be tied down to a traditional membership.
The beauty of our flexible format is that golfers can now choose from three superb golf courses that are different, yet equally exciting.
A flexible membership doesn’t tie them down and won’t make them feel guilty for not getting value out of a normal membership structure.”
How It Works
The Bridgedown Collection’s flexible membership operates on a points-based system.
Each tee time booking is assigned a points value based on the day of the week, time of day, and course selection.
Managed via an App designed by PlayMoreGolf, this system ensures ease of use and transparency.
Golfers can also use their points to book tee times for up to three guests and top up their points as needed throughout the year.
For more details or to sign up, visit The Shire London Membership or email [email protected].
