In a move that’s sure to keep heads turning, LIV Golf has named Ilana Finley as its new Chief Communications Officer, a role where sheโll be pulling all the strings when it comes to global communications across the LIV Golf League.
Finley will be overseeing everything from external and internal communications to the Leagueโs events, including The International Series.
And with LIVโs growing presence both on and off the course, Finleyโs leadership is bound to keep the leagueโs reputation swinging high.
โIโm excited to join the team at LIV Golf as the League continues to break new ground in the world of sports and entertainment,โ said Finley.
โThroughout my career, Iโve had the chance to drive impactful storytelling with global brands that are committed to building connections with diverse audiences by thinking boldly and being unafraid to take chances, and LIV Golf is doing just that.
This is a once-in-a-lifetime opportunity, and Iโm thrilled to help champion the Leagueโs commitment to innovation, creativity and teamwork while making a positive impact around the world.โ
This isnโt Finleyโs first rodeo. Before her new gig, she was Vice President of Global Communications and Social Impact for Converse Inc., where she led the charge on all things communication.
From running internal and external communications to driving corporate giving strategies for underserved communities, Finley has been at the forefront of impactful change.
Before Converse, she spent 18 years at Nike (Converseโs parent company), where she took on key roles in strategic communications across several markets.
Whether it was for Nikeโs Olympic initiatives, business in Central and Eastern Europe, or emerging markets across Asia and South America, Finley was always ahead of the game.
At Nike, she also led advocacy programs with the Nike Foundation, championing causes that aimed to improve the lives of girls in developing countries. Her work made a global difference, stretching from Africa to India and beyond.
โIlana is uniquely prepared to help LIV Golf continue its positive momentum into 2025 and beyond,โ said LIV Golf Commissioner and CEO Greg Norman.
โShe knows firsthand the challenges and opportunities that exist when growing a global brand and she understands how to align competition, culture, and entertainment to deliver a product that fans embrace.
Ilana is a skilled leader and communicator with a sincere passion for positively impacting teams and communities around the world, and LIV Golf is proud to have her on board.โ
Itโs not just about the day job for Finley. Outside of the office, sheโs active in philanthropy and the arts, sitting on the Board of Directors for the Newmanโs Own Foundation and the Board of Trustees for the Institute of Contemporary Art Boston.
Sheโs also on the Womenโs Network Advisory Board of the Greater Boston Chamber of Commerce and the Board of Visitors for the University of North Carolina at Chapel Hill, her alma mater.
Finley joins LIV Golfโs bolstered executive leadership team, which has been steadily expanding over the past six months.
Notable additions include Adam Harter as Chief Marketing Officer, David Phillipps as Chief Financial Officer, Katie OโReilly as Executive Vice President, Head of Team Business Operations, Ross Hallett as Executive Vice President, Head of Events, and Tim Taylor as Executive Vice President and Head of the Leagueโs London office.
As for the league itself, LIV Golf just wrapped up its second full season, with Ripper GC taking the 2024 Team Championship title and Jon Rahm of Legion XIII winning the Individual Championship.
With its third season set to tee off in February 2025, LIV is getting ready to take on new global markets across Asia, Australia, and the Middle East.
