Staff WriterIn a move that blends blockchain with backspin, Nexo – the premier digital assets wealth platform – has inked a landmark three-year partnership with the DP World Tour, becoming both an Official Marketing Partner and the Tour’s Official Digital Wealth Platform through 2027.
Yes, you read that right – crypto has made its way to the fairways, and it’s not just for the tech bros anymore.
This is no fleeting flirtation. The agreement marks the first multi-year tie-up between a digital assets firm and a major global golf tour.
It’s a marriage of old-world discipline and new-world disruption, with both sides pledging allegiance to performance, innovation, and a shared global perspective.
And Nexo isn’t just tagging along for the ride – it’s taking centre stage. The firm will headline the newly rechristened Nexo Championship – formerly the Scottish Championship – to be held from 7–10 August 2025 at the Trump International Golf Links in Aberdeenshire.
With sweeping dunes and a windswept reputation as one of Britain’s finest modern links, the course offers the perfect battleground for this penultimate event in the DP World Tour’s five-part 2025 Closing Swing.
But wait, there’s more. Nexo will also take on Official Partner status at six of the Tour’s crown jewels: the Genesis Scottish Open (where Scottie Scheffler and Rory McIlroy are slated to clash), the Betfred British Masters hosted by Sir Nick Faldo, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the grand finale – the DP World Tour Championship in Dubai.
At each of these tournaments, Nexo is going full throttle with the kind of hospitality that screams ‘if you know, you know’. Think tailored experiences for those with more crypto in their wallets than clubs in their bags – the kind of people who casually refresh Bitcoin prices while lining up a putt.
From tee boxes to VIP lounges, their branding will be hard to miss – all wrapped up in a message about discipline, precision, and the long game. It’s slick, it’s savvy, and it’s not your granddad’s golf sponsorship.
“This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision,” said Antoni Trenchev, Co-founder and Managing Partner at Nexo.
“Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.”
DP World Tour’s Executive Commercial Director Max Hamilton was equally bullish: “Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours.
Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy – making this partnership a powerful platform for strategic engagement.”
Launched in 2018, Nexo has carved out a reputation for giving its clientele the tools to manage, preserve, and grow crypto holdings with institutional-grade security.
Now, with its branding stamped across elite European golf, the company is signalling more than just market ambition – it’s making a cultural statement.
This partnership with the DP World Tour isn’t just about signage or champagne in the clubhouse.
It’s a bold swing into the real world, where digital wealth meets tradition, and where Nexo is setting up not just for the next hole – but for the long game.
