FootJoy Wins TGI Golf Apparel Supplier of the Year—again. At this point, they might as well have their own parking spot at The Belfry.
For the third time in five years, the brand has walked away with top honours at the TGI Golf Partnership’s annual awards, solidifying its reputation as the go-to name in golf apparel.
Fans love it, retailers trust it, and frankly, if FootJoy keeps this up, they may have to start giving others a head start.
FootJoy’s performance gear truly swung for the fences in 2024, finishing the year #1 in sales value on the On Course channel.
And FootJoy didn’t just win; they lapped the field. The brand dominated the men’s shirt category, leaving the competition hacking out of the rough with a commanding 17.7% share in sales value and 19% of total units sold.
But why stop there? They tightened their grip across both On and Off Course channels, securing the top spot once more with a commanding 15.1% share by sales value.
When FootJoy steps up to tee, the competition might as well start looking at a drop shot, because FootJoy is playing in a league of its own.
Of course, this is all a testament to FootJoy’s unwavering commitment to both product innovation and retailer support—a reputation the TGI Golf Partnership recognised loud and clear.
Head of FJ Field Sales Gordon Browne, who received the award on behalf of the FootJoy UK and Ireland team, took a moment to shine the spotlight on the folks who make it all happen.
“It is an absolute honour to collect this award on behalf of the FootJoy UK and Ireland team.”
“A huge thank you to TGI Golf Partnership for your incredible support and the votes from Partners that have led us to achieving the Apparel Supplier of the Year Award.
“The team we have at Acushnet Europe are incredibly special and without them we would not be able to offer our best-in-class products and leading marketing materials.
“We understand that these awards come with great responsibility and are committed to continuously improving by investing in our processes and service levels.
This commitment allows us to further strengthen relationships with Partners and provide them with the best possible service.”
So, what’s next for the newly crowned Apparel Supplier of the Year? FootJoy isn’t about to sit back and admire the trophy.
In 2025, the brand is pushing forward with fresh, modern fits, striking colour stories, and cutting-edge technical designs across both its men’s and women’s collections. Because in golf—just like in fashion—standing still is never an option. It’s not just about looking good—it’s about setting the pace in a golfing landscape that’s evolving faster than ever.
For more information on FootJoy’s latest golf apparel, including the upcoming Autumn Winter ’25 collection, feel free to contact your regional FJ Area Sales Manager.
After all, if they keep winning trophies like this, it’s safe to say FootJoy’s performance apparel will remain on a fairway to success for quite some time.
