Staff WriterEngland Golf has shuffled its coaching deck and dealt a pair of aces, naming Adam Keogh and Jordan Massey to key national roles as it aims to bolster player development across the board. In what feels like a savvy blend of brains, bravery, and backspin, these two new appointments mark a step forward for an organisation already teeming with top-tier talent.
Adam Keogh, the man with more comebacks than a bad haircut, has been named National Coach of England Golf’s all-new Disability Squad, while Cheshire’s Jordan Massey takes on the role of National Boys’ & Girls’ Putting Coach — proof that the short game finally has its long-overdue moment in the sun.
“I’m delighted to welcome Adam and Jordan to our experienced team of National Squad coaches,” said Stephen Burnett, England Golf’s Deputy Performance Director, throwing the full weight of HQ behind the pair.
“In order to hit our performance targets, our players need a balance of elite coaching and playing opportunities to drive their development on the journey to reach their potential.
This isn’t possible without engaging coaches who are leaders in their respective fields, and Adam and Jordan fit the bill.”
From Scoliosis to Scratch: Keogh’s Road Less Travelled
If grit were currency, Adam Keogh would be buying Pebble Beach. Born with scoliosis and needing surgery at age 10, Keogh didn’t so much enter the world of golf as fight his way into it — picking up a club during his recovery and, just seven years later, reaching scratch. That’s not a career path, that’s a Rocky montage.
The 37-year-old brings a formidable CV to his new England Golf post: former England Men’s National Squad player, EuroPro Tour competitor, DP World Tour appearances, English PGA Champion in 2021, and dual PGA Cup representative for GB&I in 2022 and 2024.
He’s also got coaching chops. Currently Head Professional at Woodhall Spa — England Golf’s Home of Golf — Keogh has turned heads (and plenty of hips and shoulders) as Head Coach of Lincolnshire’s Men’s, Senior, and Junior County Squads. He picked up PGA in Lincolnshire Coach of the Year in 2023 and Midland Professional of the Year in 2017, and recently earned Fellow PGA Professional status.
“I am thrilled to be appointed the Lead Coach for the England Golf Disability Squad – it brings together two things I’m very passionate about – performance golf and opportunity for golfers,” said Keogh.
“While I never really appreciated it when I first started playing, learning to play with my own physical challenges taught me so much about the problem-solving, perseverance and patience required to be successful at the game — qualities I know our squad members will have in abundance.”
Keogh inherits a squad with recent pedigree, having clinched silver at the last two European Team Championships for Golfers with Disability. But he’s not just here for medals — he’s got an eye on legacy.
“We have the chance to be pioneers,” he said. “Hopefully forging a pathway for the future of the game for years to come.”
Massey on the Move: Putting Pedigree Elevated to National Stage
While Keogh’s journey has been about overcoming the odds, Jordan Massey’s story is more about precision — razor-sharp focus and a deep-rooted love of the game.
At just 34, Massey has made a name for himself as one of the most progressive putting coaches in the UK.
He cut his teeth at Wilmslow Golf Club before spending seven years sharpening his skills under the desert sun at Doha Golf Club. Back in Cheshire since 2021, he’s now based at Mere Golf Resort, where he co-founded Torque Golf, a tech-forward indoor facility devoted to elite-level putting.
“Since becoming a putting coach, being involved at a national level has been a goal of mine,” said Massey. “To be a part of the coaching team with England Golf is a huge honour and something I am extremely proud of. I can’t wait to get started.”
Certified to the hilt — Science and Motion Level 3, Capto Level 2, and a PGA Fellow Coach to boot — Massey knows a thing or two about how to roll the rock. England Golf is clearly banking on that expertise to sharpen its youth squads’ performance where it so often matters most: six feet and in.
England Golf, already boasting a robust network of National Squad coaches, looks stronger than ever with these two additions.
In Keogh, they’ve got a proven performer and resilient role model. In Massey, they’ve landed a coach who could well turn future champions into masters of the greens.
And if you’re wondering how these appointments will affect England Golf’s future — let’s just say the smart money’s on a few more trophies making their way into Woodhall Spa’s already crowded cabinet.
