Staff WriterWhen it comes to flair on the fairways, Duca del Cosma has never played it safe. The luxury Italian golf fashion brand is known for its rule-breaking swagger, and its latest swing at style comes via Melanie-Jane Luiten – wife of Dutch Tour stalwart Joost Luiten – who’s back in the design chair for a third go at redefining what golf shoes can be.
Enter the GIORDANA MJ, a limited-edition women’s golf shoe that makes its mark with premium white Nappa leather, denim accents, and the sort of summery swagger that wouldn’t look out of place strolling the streets of St. Tropez or threading a drive down the 1st at Royal Zoute.
It’s not Melanie-Jane’s first tango with Duca del Cosma. Four years ago, she helped design the popular MJ in White & Black. This new version takes the playbook, rips it up, and throws in a personal twist—quite literally.
“I’ve really enjoyed teaming up with the Duca del Cosma design team again and I’m very proud of how the final product turned out,” said Melanie-Jane, who juggles life at her family’s golf course, The Dunes in Zandvoort, with globetrotting Tour life alongside husband Joost and their young son, Dex.
“Travelling the world to Tour events with our young son Dex and leading a busy lifestyle requires a super comfortable shoe so I placed a huge focus on this in the design process.
“The use of blue is a nod to Dex which gives it a personal touch and the chic denim ensures it looks the part with several golf and lifestyle outfits that defy traditional golfing looks so I can’t wait to see it on the feet of golfers, but they need to be quick as it’s a super limited-edition style,” she added.
The GIORDANA MJ isn’t just a pretty face in a crowded locker room of forgettable spikes. It’s handcrafted using lightweight, sustainable materials—because apparently you can have Italian style without the environmental guilt trip. Inside, you’ll find the brand’s signature ARNEFLEX® memory foam insert, made with recycled cork and engineered to keep your feet happy from tee to terrace.
Underfoot, the Airplay 8 outsole has strategically placed nubs that deliver a stable swing platform and reliable grip, whether you’re walking the course or just chasing after a toddler named Dex.
If you’re wondering what else keeps Melanie-Jane busy besides designing limited-edition golf shoes for Duca del Cosma, the answer is: quite a bit.
She’s just co-launched a healthy drinks company with Joost, inspired by the zesty Dutch golf club staple Gele Peter, and she’s active in the Joost Luiten Foundation, bringing golf to Dutch children who might otherwise never pick up a club. Oh, and she pens Melanie On Tour, a blog that chronicles life inside the ropes from a family perspective.
For the fashion-forward golfer who values comfort and doesn’t want to look like they got dressed in the pro shop clearance bin, the GIORDANA MJ is the summer statement piece your spikes wish they could be.
Available now in EU sizes 36-42 for €179, this drop is expected to vanish faster than a cold rosé on a sunny patio.
Shop it while you can at:
👉 https://ducadelcosma.com/products/giordana-mj-white-denim
Retailers looking to stock this summer standout should contact Ron van Bekkum on 0031 (0)6-23090704 for more information on Duca del Cosma.
