Staff WriterDAOU Vineyards LLC is teeing up something special—a bold leap onto the global stage as the Exclusive Wine Partner of LIV Golf for the next three years, starting in 2025.
Their first pour? LIV Golf Miami, April 4-6, where DAOU’s knockout Bordeaux-style wines will be swirling in glasses as freely as drives down the fairway.
It’s a match made in sun-drenched heaven: fine wine with flair, sharing the stage with a golf league that’s anything but ordinary.
“At DAOU, we are relentless in our pursuit of excellence, crafting wines that rival the best in the world while creating unforgettable experiences that connect people in unexpected ways,” said Alexis Kirkland, Vice President of Luxury Marketing at Treasury Americas.
“LIV Golf is redefining the sport with its innovative, high-energy format, and that pioneering mindset is something we deeply connect with.
This partnership allows us to bring the spirit of DAOU to a dynamic new audience, elevating the golf experience with wines that embody passion, precision, and boldness.”
Perched high in the rugged elegance of Paso Robles’ Adelaida District, DAOU Vineyards LLC isn’t just along for the ride in LIV Golf’s 2025 season—they’re stepping onto the turf like a seasoned pro with a smooth swing and a bottle of vintage cabernet in tow.
It’s not a partnership; it’s a statement—bold, refined, and built to turn heads both on the course and in the glass.
Kicking things off at the U.S. opener in Miami, DAOU is unveiling “DAOU on the Green,” a wine lover’s oasis tucked inside the Fan Village.
Picture this: a glass of finely crafted Paso Robles red in one hand, a front-row view of the action in front of you, and the hum of world-class competition in the air.
From VIP lounges to roaming drink carts, DAOU’s award-winning wines will be everywhere the action is—because great golf deserves a great glass of wine.
“We are excited to welcome DAOU Vineyards into the LIV Golf family as our Exclusive Wine Partner,” said Monica Fee, LIV Golf Senior Vice President, Global Head of Partnerships.
“As fellow innovators in our industries, DAOU’s pioneering approach to winemaking perfectly aligns with our mission to revolutionize golf and elevate the fan experience.
Their presence will enrich the tournament atmosphere, offering fans a premium selection of world-class wines that enhance the excitement, competition, and prestige of our events.”
DAOU Vineyards is stepping onto the fairways in style, becoming the Official Wine Partner of 4Aces GC—helmed by the formidable Dustin Johnson—and serving up their celebrated bottles in the team’s hospitality chalet at select U.S. events.
Meanwhile, LIV Golf continues to enthral fans with a pulse-pounding blend of team and individual play, spread across three rounds and 54 holes, where everyone tees off at the same time.
With 13 squads boasting 14 major champions and a whopping 28 major titles—headlined by familiar names like Bryson DeChambeau, Jon Rahm, Brooks Koepka, Johnson, and Phil Mickelson—this league packs all the excitement you’d expect from the sport’s new frontier.
From exclusive wine club escapades to high-profile gigs like the Dallas Open and the Elton John AIDS Foundation Academy Awards Viewing Party, DAOU Vineyards has a knack for transforming premium hospitality into pure magic.
Now, teaming up with LIV Golf, they’re set to stir the pot once again—reimagining how fans around the globe enjoy the finer things in life, be it a bold wine or a thrilling round of golf.
This move channels the spirited essence of DAOU Mountain, blending precision, audacity, and top-tier competition into a showcase that’s as unforgettable as a perfect swing on a sunny day.
