Staff WriterEngland Golf has added some Olympic shine to its ranks with Dame Denise Lewis stepping in as Ambassador for the governing body’s bold new Game Changers initiative.
The appointment of Dame Lewis, a household name thanks to her heptathlon gold medal in Sydney and years as a trusted broadcaster, signals a fresh chapter in the game’s ongoing battle to shrug off its tweed-jacketed stereotypes.
Lewis isn’t just here for the photo ops—she’s on board to help England Golf drag the sport into a new era of visibility, inclusivity, and good old-fashioned fun.
Game Changers forms the backbone of England Golf’s 2025–2030 strategy, aiming to make golf look less like a closed shop and more like the community club it should be.
The programme ropes in influential figures who see golf as more than manicured lawns and hushed etiquette—it’s about wellbeing, friendship, and proving you can hit something hard without feeling guilty.
“I’m thrilled to be joining England Golf as an Ambassador,” said Dame Denise Lewis. “Golf has so much to offer—from its positive impact on wellbeing to its ability to bring people together.
I’m excited to help open the sport up to new audiences and share the message that golf truly is a game for everyone.”
That’s not lip service either. Dame Denise has built her post-athletics career on promoting health, sport, and social impact, and England Golf is banking on her star power to help rip down the barriers that still put some people off from picking up a club.
England Golf CEO Jeremy Tomlinson was quick to hail the appointment: “We are honoured to have Dame Denise on board as an Ambassador.
Her incredible career, authenticity, and commitment to making a difference, make her a perfect fit for our new Game Changers programme. Together, we hope to inspire more people to pick up a club, enjoy the game, and see that golf really is for everyone.”
The Game Changers line-up won’t just be Lewis on her own; she’ll be joined by a handpicked group of figures whose passion and influence can shape how the next generation views the sport.
Between them, they’ll champion England Golf programmes, push participation forward, and hopefully prove that golf is about more than middle-aged men arguing over stableford points.
With Dame Denise Lewis on board, golf in England has just acquired a new ambassador who knows exactly what it takes to inspire a nation.
The fairways may not be Olympic tracks, but if anyone can help golf find its second wind, it’s the woman who turned the heptathlon into a golden moment for British sport.
