Staff WriterGet ready for a spectacular showdown at LIV Golf JCB this summer, rolling into the scenic British Midlands from July 26th to 28th.
In what promises to be far more than your average golf tournament, fans will be treated to a festival-like extravaganza where world-class sport meets award-winning entertainment and unforgettable hospitality.
And with only a handful of tickets left, you can practically hear the buzz echoing across the fairways as the planet’s top players prepare to battle in the final international event of the 2024 season.
A Grand Stage at JCB Golf & Country Club
Set against the rolling hills of the West Midlands, the JCB Golf & Country Club is a modern marvel, boasting island greens, gently sweeping meadows, and an eye-catching stately home.
It’s a fresh, formidable challenge for the world’s leading golfers, including local favourites Tyrrell Hatton, Ian Poulter, Lee Westwood, Richard Bland, Paul Casey, and Sam Horsfield.
Each of them will take aim at the fierce holes painstakingly designed by Robin Hiseman.
Don’t forget to keep an eye out for that trademark Poulter grin on your way to the 18th—this place is pure golfing theatre.
Championship Clashes: Game On
As the 11th stop in a 14-tournament schedule, LIV Golf UK by JCB is set to turn up the heat on the championship race.
Jon Rahm and Tyrrell Hatton—leading the ever-intense Legion XIII team—are inching closer to individual front-runner Joaquin Niemann.
Meanwhile, in the team competition, Legion XIII is gaining ground, though Bryson DeChambeau’s Crushers GC still holds a narrow lead.
Throw in stars like Brooks Koepka, Sergio Garcia, and Ian Poulter, and this event shapes up to be a proper nail-biter.
Saturday Night Lights: KALEO
On Saturday, Grammy-nominated rockers KALEO will storm the stage once the final putt drops. Famed for their hit “Way Down We Go,” KALEO’s performance is guaranteed to crank the “Golf, But Louder” vibe up another notch.
Anyone with a grounds pass or hospitality ticket for Saturday can attend the show—VIP upgrades are on offer if you’re looking for a little extra sizzle to go with that scoreboard drama.
The Iconic ‘Party Hole’
No one does an unforgettable Par-3 quite like LIV Golf, and the 14th at LIV Golf UK by JCB will be no exception.
Picture a stadium-like setting with fan entertainment, walk-up music, a live DJ, and top-notch food and drinks.
For those who want to take it up a notch, premium experiences await at the Digger Inn or the Birdie Shack, where a DJ will keep the party going green-side all weekend. Ian Poulter, co-captain of Majesticks GC, laid it out perfectly:
“Playing in front of our electric home country crowd means the world to us, and this year will be even better for fans with the debut of the ‘Party Hole’ for the first time in the UK.”
Hospitality: In a League of Its Own
One of the hallmarks of LIV Golf is top-tier hospitality. Whether you prefer the upscale comforts of Club 54, the lively vibe of the Gallery Club, or the energetic Birdie Shack, each package ensures you can enjoy the action in style.
If you simply can’t make up your mind, LIV Premium passes grant all-access to hospitality areas throughout the grounds—a perfect way to mix and mingle across the entire course.
Fan Village Fun
Beyond the ropes, the Fan Village is your all-ages playground of interactive entertainment.
In addition to Majesticks-themed games—like the always-hilarious Whack-A-Poul(ter) and the Majesticks Top Bins Challenge—you can catch a glimpse of an Aston Martin F1 car if motorsport revs your engine.
There’s also a 20-metre Hole in One Putt Challenge, a Perfect Pass Rugby Challenge, a Sensory Wall for hands-on fun, and a digital mini-game for virtual pin-seeking glory. The gourmet food lineup will keep your energy up for the day’s adventures.
Event Details to Note
Parking passes can be booked online for Car Park C (£10) or Car Park D ‘Park & Ride’ (£5).
The gates swing open at noon each day, with Fan Village festivities warming up the crowd before the shotgun start at 2.15 pm on Friday and Saturday, and 2.05 pm on Sunday.
Families are especially welcome, as kids under 12 get in free when accompanied by a ticket-holding adult—proof that LIV Golf loves growing the game for all generations.
Don’t Miss Out!
For those craving a summer outing that’s brimming with high-stakes golf, unforgettable tunes, and endless fun, the LIV Golf JCB event has your name written all over it.
Snag your tickets now, and prepare for a weekend of world-class competition that’ll leave you wanting an encore on Monday morning.
This is golf in the British Midlands as you’ve never seen it before—and trust me, you’ll be glad you came along for the ride.
