Staff WriterCallaway Golf Get Sprung has swung into the spotlight just in time for Europe’s golf fanatics to shake off the winter blues and stride confidently onto the fairways.
As the clocks go back this weekend in the UK, there’s no better moment to emerge from hibernation and embrace the promise of brighter skies and glorious greens.
Narrated by tennis legend—and avid golfer—Andy Murray, who’s joined Callaway as its latest ambassador, this new film is a playful nod to the exasperation of being housebound through rain-soaked, frosty months.
The longing to trade indoor putting for fresh grass underfoot is palpable throughout the production.
The on-screen ensemble stars the ForeBrothers (Patrick, Ronan, and Declan Moloney), Inci Mehmet, Trey Niven, and George Blackshaw—each personifying that universal itch for lengthier days, finer weather, and the pure joy of returning to the links.
Meanwhile, Callaway Staffer and two-time Major champion Xander Schauffele tempts us all with sunlit golf sessions in warmer climes, inspiring envious sighs from shivering Europeans.
“With Get Sprung, we wanted to acknowledge golfers’ frustrations at bad weather, muddy courses and waterlogged greens, and the anticipation that builds as the days grow longer and you finally have the golf season in front of you,” says Chris Gregg, Marketing Director, Callaway Golf Europe.
“This is a tribute to golfers across Europe who have been eagerly awaiting the clocks going forward, meaning the return of post-work 9 holes, short-sleeved rounds, and those crisp 7 am tee times with friends.”
Indeed, Callaway Golf Get Sprung is all about celebrating the return of that sweet, springtime freedom.
Produced in collaboration with MSQ Sport + Entertainment, with creative and production by Homeground, the film will be accompanied by bonus behind-the-scenes content on Callaway’s social channels.
Fans can dive into the meticulous, high-level production process, and even enter a competition on the @CallawayGolfEU Instagram account for the chance to win a season starter pack.
This enviable prize haul includes Callaway Chrome Tour Golf Balls, Tour Authentic Gloves, and a round on the iconic Old Course at St Andrews, Links Trust.
Best of all, Get Sprung is now available to watch across Callaway Golf Europe’s digital and social platforms.
Catch the film in its entirety and join the conversation at @CallawayGolfEU—then grab your clubs, slip on your golf shoes, and get ready to savour every swing of a brand-new season.
After all, if there’s one thing we can agree on, it’s that golf is far too glorious to be kept indoors.
