If there’s one constant in golf, it’s the ceaseless pursuit of that extra yard—and perhaps another reason to boast at the 19th hole.
Callaway Golf, a big fish in the pond of equipment design and innovation, has unveiled its new Elyte family of clubs.
This lineup will begin taking pre-orders on January 17th, with Elyte Drivers and Fairway Woods hitting retailers on January 31st, and Elyte Hybrids and Irons following suit on February 21st.
Elyte Drivers: More Yardage, More Forgiveness
Plenty of drivers promise dream-like performance, but Callaway insists these are truly different.
After being crowned the #1 driver in the U.S. last year, they’ve now crafted Elyte Drivers that could add up to eight yards to your tee shots*.
The secret sauce starts with a sleek, aerodynamically enhanced shape that’s engineered to help you generate elite speed from backswing to follow-through.
Beneath that snazzy exterior, you’ll find a revolutionary aerospace-grade Thermoforged Carbon crown that lightens the load up top so you can swing faster while still producing a high launch and low spin.
Meanwhile, the new Ai 10x Face includes ten times more control points than Callaway’s previous AI designs, delivering sizzling ball speed, eye-popping accuracy, and optimal launch—no matter where you catch it on the face. Choose from three models: Standard, X, and Triple Diamond.
US Pricing: $599.99 / $649.99 Triple Diamond
UK / EU RRP – Standard & X: 569 GPB | 699 EURIR | 649 EUR | 649 CHF | 6999 SEK | 4699 DKK | 7299 NOK | 649 EURFI
Elyte Fairway Woods: High Launch, Low Spin, Outstanding Forgiveness
If you’re already picturing a new addition to your bag, the Callaway Elyte Drivers and Fairway Woods tandem might be your next big obsession.
The Elyte Fairway Woods boast an ingenious Step Sole design paired with the Tungsten Speed Wave—two features designed to give you a smooth glide through turf and maintain speed on strikes low off the face.
Callaway notes there’s 57% less turf interaction with these beauties**, so you can focus on launching it high with low spin.
That Ai 10x Face technology also makes an encore here, providing swift ball speeds, tight dispersion, and a launch that travels straight down the fairway rather than wandering into the next hole’s real estate.
They’re available in four variants: Standard, X, Triple Diamond, and the forthcoming Elyte Ti Fairway Wood (arriving in February).
US Pricing: $349.99 / $449.99 Ti
UK / EU RRP – Standard & X: 349 GPB | 429 EURIR | 399 EUR | 399 CHF | 4499 SEK | 2999 DKK | 4599 NOK | 399 EURFI
UK / EU RRP – Triple Diamond: 359 GPB | 449 EURIR | 429 EUR | 429 CHF | 4699 SEK | 3199 DKK | 4599 NOK | 429 EURFI
Elyte Hybrids: Shot-Shaping Versatility
Sometimes you want distance, other times you crave precision, and occasionally you need both.
Elyte Hybrids, featuring a new OptiFit 4 hosel system, give you the power to adjust loft*** and lie combos until your gapping is spot on.
Interchangeable heel and toe weights allow for up to 13 yards of shot shaping§, so you can dial in exactly how you want your ball to move.
With the ever-present Ai 10x Face adding speed and forgiveness, these Hybrids come in two models: Standard and X.
US Pricing: $299.99
UK / EU RRP – Standard & X: 299 GPB | 369 EURIR | 329 EUR | 329 CHF | 3899 SEK | 2499 DKK | 3999 NOK | 349 EURFI
Elyte Irons: Forgiveness Meets Explosive Ball Speed
Rounding out the family, the Elyte Irons embrace an optimised Speed Frame construction and that same Ai 10x Face to deliver impressive ball speeds, a confidence-boosting sound, and the kind of forgiveness that’ll smooth over your not-so-picture-perfect swings.
Thanks to advanced design elements, these irons are loaded with patented urethane microspheres for a premium feel and acoustics.
The tri-sole design features distinct sections that promote efficient turf interaction.
Think a sharper leading edge, a trailing edge chamfer for easy exit, and a forgiving mid-section—your margin for error just got bigger.
Elyte Irons are available in Standard, X, and HL (High Launch) models.
US Pricing: $900/6 piece set
UK / EU RRP – Steel per stick: 167 GPB | 200 EURIR | 178 EUR | 178 CHF | 1833 SEK | 1250 DKK | 1917 NOK | 175 EURFI
UK / EU RRP – Graphite per stick: 175 GPB | 207 EURIR | 193 EUR | 193 CHF | 2083 SEK | 1417 DKK | 2167 NOK | 190 EURFI
Make no mistake, this Elyte family is primed to change the conversation around golf equipment.
Pre-orders start January 17th, so mark your calendar if you’re ready to trade your current setup for something more “elyte.”
Just be prepared for your playing partners to get a little jealous when your shots sail past theirs—after all, you’re going for distance, forgiveness, and more than a hint of bragging rights.
