Staff WriterBridgestone ELECTRON junior golf balls just shocked the fairways with their official debut, and they couldn’t have arrived at a better time for pint-sized players ready to swap juice boxes for jaw-dropping drives.
The unveiling of Bridgestone’s newest spark plug—created with First Tee and sold only at DICK’S Sporting Goods and Golf Galaxy—signals a bold commitment to golf’s next generation.
Built for budding bombers
Where most kids’ balls feel like whiffle spheres masquerading as equipment, Bridgestone has fired up a purpose-built two-piece dynamo.
A low-compression core teams with a shallow dimple pattern to help junior swings launch shots sky-high and hang in the air longer than a school bell on the last day of term.
In other words, distance meets drama—and that’s before the short game gets its soft-feeling cameo.
“The new ELECTRON is an entirely new product for Bridgestone,” said Dan Murphy, President, Bridgestone Golf. “It’s designed to help younger players launch the ball more easily and have more fun playing golf. Bridgestone pioneered ball fitting and we’re proud to have used our data to develop the ELECTRON specifically to meet the needs of junior players. It’s a privilege to partner with First Tee and DICK’S on this initiative and we’re looking forward to this new golf ball helping juniors play better.”
Quick-fire specs
- Low-compression core for effortless launch
- Two-piece construction tuned to moderate swing speeds
- Shallow dimples that boost peak trajectory
- Four snazzy face-mark colours per dozen
Data-driven design, kid-tested confidence
Golf’s “junior boom” isn’t a myth—it’s a mini-Berkshire Hathaway of growth. Since 2019, youth participation has ballooned by 48 percent, with 2024 alone adding another 6 percent to the ledger.
That surge let Bridgestone ball-fit enough under-18s to stock a theme park, creating the data trail that birthed the ELECTRON.
Slip one under a launch monitor and you’ll spot the difference: easy lift at lower speeds, stable flight in a cross-wind and enough greenside grip to save mum and dad a search-party through the rough.
No surprise then that Bridgestone ELECTRON junior golf balls are already turning heads at local pro shops.
A partnership with purpose
“First Tee is dedicated to helping kids build character and develop life skills through golf,” said First Tee CEO Greg McLaughlin. “Partnerships like this create great opportunities to build awareness for First Tee’s mission and further engage kids and teens in the sport. We are grateful to Bridgestone and DICK’S Sporting Goods for this impactful opportunity.”
The ball’s packaging features First Tee-inspired messaging, nudging young golfers to think beyond birdies and bogeys. It’s golf as character coach—a lesson every parent can get behind.
DICK’S Sporting Goods sees the synergy too:
“We believe in the power of sports to change lives,” said David Progar, Senior Vice President of Golf and Hardlines Merchandising at DICK’S Sporting Goods. “With this partnership with Bridgestone and First Tee, we’ll be able to offer junior players a new experience as they learn the game of golf and hopefully build a love for it over a lifetime.”
Availability, price and a parting tip
The new ELECTRON hits shelves on April 29 at DICK’S Sporting Goods and Golf Galaxy with a street price of $21.99 per dozen—roughly the cost of a family pizza night, but without the grease stains on the scorecard.
Parents unsure which premium Bridgestone model best suits their budding bomber can consult the brand’s online Golf Ball Selection Guide before the next nine-hole dash.
Whether your youngster is chasing their first par or simply looking to out-drive the neighbourhood show-off, Bridgestone ELECTRON junior golf balls promise a spark that could light up their score—and maybe their smile—one swing at a time.
