In the verdant hills of Villa Rica, Georgia, a Tom Fazio masterpiece awaits golfers seeking a premier experience: The Frog Golf Club.
Recently, Bobby Jones Links (BJL), a respected boutique management firm, has taken the reins of this stunning 18-hole daily-fee course, marking a significant addition to their Atlanta portfolio.
Formerly a host of the Georgia Open, The Frog boasts a design that rivals some of Fazio’s best work, including The Seaside Course at Sea Island and The National at Reynolds Lake Oconee.
Doug Hellman, Chief Development Officer for Bobby Jones Links, expressed his enthusiasm for the new venture: “The Frog was designed around the same time as some of Fazio’s most iconic courses”.
“It’s a terrific layout that our team is excited to return to its rightful position as one of the premier daily fee courses in the Atlanta market.”
Located just 40 miles from Atlanta and under the ownership of Atlanta-based investment firm US Strategic Capital, The Frog is celebrated for its bentgrass greens and strategic bunkering.
With its picturesque setting and challenging 7,018-yard layout, it has consistently earned top reviews from golfers.
“What sets Bobby Jones Links apart for us is their deep operational expertise in maximizing profitability without compromising on customer experience,” noted Thomas Gwynn, Vice President of US Strategic Capital.
“We believe in their ability to enhance our operations while delivering a great value and enjoyable experience to our customers.”
Bobby Jones Links manages over 38 properties across 12 states, employing a comprehensive approach to management that includes proprietary tools, best management practices, and a rigorous leadership training program.
Their goal at The Frog is to elevate course conditions, enhance the customer journey, and empower staff to deliver exceptional service.
“How we position The Frog will reflect the premium experience that golfers expect from a Fazio-designed course,” Hellman emphasized.
“We are committed to maintaining great golf, exceptional conditioning, and top-tier customer service.”
For more information about The Frog Golf Club and Bobby Jones Links, visit BobbyJonesLinks.com and FrogGolfClub.com.
