Staff WriterIn a move that’s less bogey and more bold, ECCO GOLF is teeing up a fashion-forward approach to golf gear with its new Not My Day Collection—a limited-edition two-shoe drop for players who know that while the scorecard may lie, style never does.
Crafted for those rounds where your swing’s gone south but your outfit’s headed straight to the clubhouse runway, ECCO GOLF blends its hallmark Scandinavian craftsmanship with a cheeky nod to every golfer’s off day.
Think: retro streetwear swagger meets timeless golf tradition, all tied up in two beautifully designed packages.
Headlining the collection is the ECCO GOLF STREET 720 High-top, a shoe that strolls confidently down the fairway with streetwear attitude and performance pedigree.
Look closely and you’ll spot the words “not my day” discreetly embroidered beneath the strap—a quiet wink to every golfer who’s chunked a wedge and shrugged it off with grace (and a grin).
Not to be outshone, the ECCO GOLF S-CASUAL joins the party with its preppy Ivy League flair and a detachable kiltie that screams retro cool. Whether you’re rolling putts or ordering a post-round pint, it’s built to carry you from course to clubhouse without skipping a beat.
“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF.
“The Not My Day Collection is about enjoying golf and looking good, no matter your score.
Ultimately it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”
This isn’t just a footwear release—it’s a philosophy in rubber and leather. ECCO GOLF knows that not every day is one for breaking personal records, but every day can be a masterclass in looking the part.
And in a sport where khaki trousers and predictable polos often reign supreme, the Not My Day Collection swings for something a little fresher, a little bolder—and lands square on the green.
Available from today at select retailers and online at ecco.com, both men’s and women’s styles are on offer for those looking to make their walk of shame from the 18th tee a little more stylish.
Because let’s be honest—if you’re going to three-putt, you might as well do it in premium Danish footwear.
