Staff WriterIn a bold play for the everyday enthusiast, Titleist launches its Vokey SM10 wedges sporting a fresh, tour-inspired “Tour Toe Stamp” look right out of the pro bag.
With the rollout of this new option, Titleist gives golfers everywhere the chance to play Vokey SM10 wedges, just like Will Zalatoris, Tom Kim, and Wyndham Clark.
A Tour Truck Trend Goes Mainstream
What started as a conversation on the Titleist tour truck has blossomed into a customer favourite.
Vokey Tour Rep Aaron Dill noticed players asking him to “clean up” their SM10 wedges by removing loft, bounce and grind markings—and stamping a simple letter on the toe instead: ‘P’ for pitching, ‘G’ for gap, ‘S’ for sand and ‘L’ for lob.
“The customisation of wedges has changed so much over the years,” said Dill. “I can remember my first time visiting the tour department in Carlsbad in May of 2005 and seeing Bob’s in-house sample rack with dozens of custom wedges.
Almost all were stamped with a player’s initials, and I thought that was such a unique way to tell whose wedge was whose.
I started stamping myself, and shortly after I joined the tour in 2007, I saw an opportunity to go further and explore new and fun ways to highlight players’ personalities on the backs of their Vokey wedges.”
Before long, Dill’s experiments jumped from the back of the head to the sole itself. He’d carefully weld out the original loft marking and replace it with that now-iconic ‘P-G-S-L’ stamping—an approach that caught on like wildfire among tour pros.
“One player I recall needed his sand wedge to carry an additional eight yards, but he didn’t want to change to a different model,” said Dill.
“Even though a stronger-lofted sand wedge helped him hit the number he was looking to fly it, he hated seeing the new loft on the sole.
The easiest solution was for me to remove the loft marking and replace it with a simple ‘S’ stamping. He loved it, and the feature stuck.”
How to Get Your Hands on Tour Toe Stamp SM10s
© Titleist
Starting today, Titleist launches Vokey SM10 wedges featuring the Tour Toe Stamp in a raw finish—available in right-hand models only—through select Vokey stockists while supplies last. Here’s the lineup:
P (Pitching): 46° 10°F
G (Gap): 50° 08°F, 52° 08°F
S (Sand): 54° 10°S, 54° 14°F, 56° 10°S, 56° 14°F
L (Lob): 58° 08°M, 58° 12°D, 60° 04°T, 60° 08°M
At an SRP of £229 per wedge, these PGA TOUR-proven heads now carry the simplest, cleanest sole stamping outside the ropes.
Under the Hood: SM10 Technology
Beyond the fresh styling, the SM10 platform delivers:
Progressive Centre of Gravity Placements
46°–52°: Low CG for seamless iron-to-wedge gapping; face-centre CG for tighter feels.
54°–62°: Higher, forward CG for a lower trajectory and a square face at impact.
Patented Spin Milled Process
TX9 grooves, individually cut by loft and finish, deliver consistent, high-spin performance.
A parallel microtexture between grooves maximises spin on partial shots, while high-frequency heat treatment doubles groove edge durability.
Progressive Shaping & Profiles
Smaller, straighter leading edges on 46°–52° models.
Larger, rounder footprints on 56°–62° wedges for enhanced confidence.
Golfers who’ve seen Titleist Vokey SM10 Wedges with this tech know it’s a combination of artistry and engineering that only Vokey can deliver.
Personalisation Beyond the Toe Stamp
The Vokey WedgeWorks programme still offers a rich palette of custom options:
Toe Engravings: Eight unique designs (on the back of the wedge)
Freestyle Stamping: Up to 10 characters straight across or 15 characters around the toe (two lines of 10 each)
Paint-Filled Logos & Lettering: including the P-G-S-L stamps and the signature BV Wings
Shafts & Grips: Choose from an industry-leading selection when ordering
For the full menu of shafts, grips, shaft bands and ferrules, visit your authorised Titleist retailer or head to www.titleist.co.uk/golf-clubs/wedges.
Whether you’re chasing a few extra yards, tidying the look of your bag, or simply want to play wedges that match the pros in both form and function, the new Tour Toe Stamp SM10s turn wedge customisation on its head—one bold letter at a time.
