Nick Bonilla and Srixon Unite to Remix Golf Culture for Gen Z

If you’ve somehow missed the rise of Nick Bonilla—yes, that Nick Bonilla of Bev Boys fame—allow me a gentle tap with a nine‑iron to the noggin.

In just two short years the singing, skit‑spinning Texan has turned golf content on its head, and today he’s slipped on a new hat (Srixon‑branded, naturally) as the company’s freshest ambassador.

From karaoke cart paths to Cleveland wedges

Launched in January 2023, Bev Boys started as Bonilla’s cheeky experiment: mash comedy, original tunes and a dash of “hold my drink” bravado, and see if the internet bites.

Bite it did. More than 250,000 followers across Instagram, TikTok and YouTube now binge‑watch his fairway follies and back‑garden ball‑striking ballads.

“I launched Bev Boys after seeing golf content shift toward entertainment and relatability. I knew I could bring something unique to the space—combining my love for making people laugh, my passion for music, and most importantly, my desire to play golf every day. Two years later, that dream is my reality. I’m beyond excited for the opportunity to be part of the Srixon Team—one of the best brands in golf.”
— Nick Bonilla, Bev Boys Creator and Srixon Brand Ambassador

Why Srixon swung first

Srixon’s media supremo Noelle Zavaleta says the brand wanted more than glossy product shots; it wanted soul, skits and a soundtrack.

“Bev Boys embodies everything we love to see in the next generation of golf content. He’s authentic, creative, and deeply passionate about the game. Bev Boys brings a fresh perspective that aligns perfectly with our mission to make golf more inclusive and fun.”
— Noelle Zavaleta, Director of Media & Communications at Srixon

Translation? Bonilla’s arsenal of punchlines and par saves speaks to golfers who think “aiming fluid” is a beverage category, not a swing thought.

The sticks in Nick’s new bag

• Driver: Srixon ZXi MAX 10.5°
• Fairway woods: Srixon ZXi 5 & 7
• Irons: Srixon ZXi5 (4‑PW)
• Wedges: Cleveland Golf RTZ Tour Rack (52°, 56°, 60°)
• Ball: Srixon Q‑STAR ULTISPEED (watch for a comedy‑laden unboxing soon)
• Putter: Never Compromise Reserve Model #4S

Expect each club to earn its own cameo on social, probably alongside a guitar riff and a self‑deprecating punchline about Bonilla’s short game.

Culture shift on the cards

Golf’s gatekeepers used to wrinkle their noses at music on the range; today they’re hiring the deejay.

Nick Bonilla proves the sport’s new currency is authenticity: show the snap hooks, celebrate the flush strikes, keep the vibe inclusive.

That ethos dovetails neatly with Srixon’s push to court younger, more diverse players—without alienating the blokes in plus‑fours.

“It’s hard to put into words how much this journey has given me—friendships, opportunities, and a deeper love for the game—but this is just the beginning. I’m incredibly thankful for the belief all my followers and Srixon have in me and can’t wait to start bringing Srixon into a living room near you.”
— Nick Bonilla

What’s next? Content that converts

• Playful product spotlights – Bonilla will put the Q‑STAR ULTISPEED through its paces, likely while singing about spin rates.
• Behind‑the‑scenes vlogs – Expect candid range sessions where missed notes and missed greens share equal billing.
• Collabs with Srixon tour staff – Imagine a jam session with Brooks Koepka? Stranger things have happened—like Bryson reading War and Peace.

Final thought

Srixon hasn’t merely signed an influencer; it’s acquired a one‑man variety show who just happens to stripe a golf ball.

Nick Bonilla will bring the brand into timelines, living rooms and maybe even the next karaoke night at your local muni.

Grab the popcorn—and perhaps a helmet—the fairway just got a lot louder.