Staff WriterKevin Yu, the vibrant talent from Taoyuan, Taiwan, is quickly turning heads in the golf world.
It’s hardly surprising that J.Lindeberg has welcomed him as its newest ambassador, given the buzz he’s already creating on and off the course.
This 26-year-old phenom made a major splash with his breakthrough PGA Tour win at the Sanderson Farms Championship in October 2024, shattering any doubt about his rising star power.
But let’s not forget how he first caught our attention: by bagging a gold medal at the 2013 Asian Youth Games—easily one of the earliest signs that he was destined for something big.
After that, Kevin refined his skill set at Arizona State University, where he racked up three individual collegiate titles.
Since going pro in 2021, his razor-sharp ball-striking and savvy course strategy have transformed him into a serious contender on the PGA Tour.
“Kevin’s dedication and performance really align with our ethos of bridging sport and fashion,” says Hans-Christian Meyer, CEO of J.Lindeberg. “We’re thrilled to welcome him to our ambassador family during this exciting time of expansion.”
The timing couldn’t be more perfect. J.Lindeberg is in the midst of impressive global growth, having recently welcomed golf personalities like Matthieu Pavon, Niklas Nørgaard, Yealimi Noh, Mia Baker, and Kathryn Newton into its ambassador family.
Kevin Yu will showcase J.Lindeberg’s latest golf collection at The Players Championship, happening March 13–16, 2025, at TPC Sawgrass in Ponte Vedra Beach, Florida.
All eyes will be on this rising star as he continues his meteoric rise—on a global stage that’s clearly ready for his brand of thrilling golf.
