LIV Golf on ITV—now that’s a phrase set to light up the fairways for golf fans across the United Kingdom.
Come 2025, free-to-air coverage of this cutting-edge circuit will beam straight into your living room, giving you a front-row seat to all the action without a paywall in sight.
Starting from the second round of the season opener at LIV Golf Riyadh presented by Ma’aden, you can catch 41 rounds of live golf on ITVX across 14 tournaments—making it a banner year for viewers who like their sports coverage fresh, global, and positively brimming with star power.
The schedule is no quick nine-holer either: from 6-8 February in Riyadh to a late-summer finale at LIV Golf Michigan on 22-24 August, this tour covers every corner of the map, stopping off in places like Adelaide, Hong Kong, Singapore, and Miami before returning to the UK for a homecoming that’s set to be as dramatic as a final putt on Sunday afternoon.
If you’re wondering where to watch and how, ITVX will be your prime streaming hub, offering every round and every tournament live.
But keep an eye on ITV1 and ITV4—select broadcasts will air there, too, so you won’t miss those must-see Sunday finishes. Plus, a weekly highlights show promises to keep you up to speed on birdies, bogeys, and everything in between.
This partnership puts LIV Golf right back where many fans believe it belongs: on free-to-air television. It’s a game-changer for viewers who love their golf, but might prefer to spend their money on clubs instead of channel subscriptions.
And let’s not forget the format: 54-hole tournaments, shotgun starts, individual showdowns, and team-based drama that could convert even the most casual observer into an avid follower.
Ron Wechsler, LIV Golf’s Senior Vice President of Broadcast Partnerships and Programming Strategy, calls the new deal a “major milestone,” one that underscores the league’s mission to bring its unique brand of golf to fans everywhere.
Niall Sloane, Director of ITV Sport, shares that enthusiasm, highlighting the fresh energy that LIV Golf brings to the network’s already robust roster—one that includes global sporting fixtures like the FIFA World Cup, the Rugby World Cup, and more.
LIV Golf on ITV ensures the UK audience gets an all-access pass to a globe-trotting spectacle—meaning you can follow the biggest names in golf from Washington DC to Andalucia, Chicago to Singapore.
This announcement slots in nicely alongside the League’s growing list of international broadcast deals, which includes FOX Sports stateside, Coupang Play in South Korea, and Movistar Plus+ in Spain.
So, if you’ve been itching for a taste of boundary-pushing golf without busting your budget, mark your calendars and start counting down the days.
For more details, visit LIVGolf.com and follow @LIVGolf_League on social media.
The stage is set, the clubs are polished, and ITV is ready to beam every moment of LIV Golf’s 2025 season right into your hands—whether you’re on the couch, on the go, or sneaking a peek between meetings. Game on.
