If you’re on the hunt for a Johnnie Walker golf collection upgrade, you’ve come to precisely the right fairway.
For nearly a century, Johnnie Walker has been upping the ante for golf festivities and Scotch gatherings alike—starting back in 1926, when they rewarded any lucky so-and-so who hit a verified hole-in-one with a bottle of their renowned blended Scotch.
Those early days lit a spark that’s seen Johnnie Walker become the go-to dram for celebrations big and small.
Fast forward to the present, and Johnnie Walker is once again shaking up the golf scene.
Hot on the heels of their Clubhouse programme launched in 2024, the world’s number one blended Scotch whisky has teamed up with Devereux Golf for a second swing at their iconic capsule collection.
Determined to make golf more inclusive and downright fun, these two trailblasers have introduced the “Keep Walking Collection”—and if you’re still thinking about your Johnnie Walker golf collection upgrade, this is one partnership you’ll want in your wardrobe.
Timed to the vibrant WM Phoenix Open—where Johnnie Walker has been christened the first-ever official Scotch whisky—this fresh array of apparel and accessories includes polos (yes, there are options for both men and women), shorts, and putter covers.
Each piece borrows inspiration from Scotland’s rolling hills, pairing timeless heritage with a modern twist.
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You’ll also spy the official tournament colours, woven into the classic Tartan pattern with a cheeky nod to tradition. Shop the lot at https://devereuxgolf.com/collections/johnnie-walker.
“Since 2013, Devereux has challenged the status quo to create a more inclusive and exciting experience in golf, and this second collaboration with our friends at Johnnie Walker furthers that mission,” says Devereux co-founder Will Brunner.
Co-founder Bert Brunner adds, “With Johnnie Walker now the official Scotch whisky of the WM Phoenix Open—one of golf’s most iconic and energy-shifting tournaments—it’s the perfect time to roll out the next chapter of our partnership that explores the progressive side of golf while honouring tradition with classic Tartan patterns and celebrating the moments that make golf special.”
Johnnie Walker is poised to bring an entire host of experiences to the WM Phoenix Open, including:
• The “Keep Walking Collection” at PuttShack: On Wednesday, 5th February, from 16:00–18:00 MST, attendees who are 21+ can catch the first glimpse of the collection, try their luck at a 9-hole mini golf game, and enjoy the lively blend of Johnnie Walker and Devereux Golf. RSVP at https://cloud.official.johnniewalker.com/deveraux_puttshack_rsvp.
• Johnnie Walker Clubhouse: Returning this year is the iconic Johnnie Walker hospitality suite perched at the legendary 16th hole. Guests 21+ can sip the brand’s signature cocktails at various bars around the course.
• Signature Cocktails: Fans can savour favourites like the Keep Walking 18, Johnnie Lemonade, and Blue in One. Those at home who are 21+ can clink glasses in solidarity by finding full recipes on www.johnniewalker.com/clubhouse.
“Johnnie Walker’s ties to golf date back to the 1860 British Open, when legend James Braid’s two sons worked for John Walker & Sons,” notes Jesse Damashek, Senior Vice President of Whiskey Portfolio, Diageo North America.
“We’ve always invited everyone to join the Johnnie Walker family, and this collaboration with Devereux furthers our inclusive spirit. As the official Scotch whisky of the WM Phoenix Open, we’re thrilled to continue driving golf’s evolution.”
Now, with that heritage in mind, the brand is returning to the home of the Johnnie Walker Championship, last played in 2013. From today until 30th September 2025, golf devotees and whisky aficionados who are 21+ can throw their names in the hat for the Johnnie Walker Golf Sweepstakes.
One lucky winner (plus up to three mates) will score a 5-day, 4-night stay at a luxury golf resort in Perthshire, Scotland.
To enter, visit www.johnniewalker.com/clubhouse and follow @JohnnieWalkerUS on Instagram and Facebook for news on where Johnnie Walker will pitch up next. Cheers—and keep walking.