The Castore Majesticks GC partnership has arrived with all the pomp and circumstance you’d expect from two game-changing names in golf.
And if you’re wondering why every fashion-forward fairway fanatic suddenly looks a little more dashing, you can point to this new alliance between Castore—the high-performance sportswear powerhouse—and Majesticks GC, one of the brightest teams in the LIV Golf League.
Castore has officially signed on as the “Official Worldwide Apparel Partner” for Majesticks GC in a multi-year deal, which is quite the coup for both parties.
You can think of it as a harmonious blend of British heritage and global ambition—like finding the sweet spot in your swing after way too many buckets at the driving range.
The partnership will see Castore rolling out official teamwear, training wear, course wear, athletic wear, mono-branded items, and a full array of golf accessories.
In plain English, that means the Majesticks GC squad is about to look sharper than a freshly grooved wedge.
For those looking to snag your own Majesticks GC kit, Castore is managing and operating the official eCommerce team store on www.castore.com—and yes, items are already live.
You’ll also find these fresh threads in tournament stores at each venue this season, as well as on shop.livgolf.com/majesticks by the end of March.
As Ian Poulter, Majesticks GC Co-Captain, puts it, “We are thrilled to be announcing this multi-year partnership with Castore, one of the fastest growing brands in the world.
While both our teams have strong British roots, we are excited to be showcasing our partnership and Castore products on a global stage.”
By the time the Majesticks step up to the first tee, they’ll be dressed in Castore’s meticulously crafted apparel—just like other top-tier sports teams such as McLaren F1 and England Cricket.
This Castore Majesticks GC partnership highlights both brands’ commitment to innovation, performance, and style.
Tom Beahon, Co-Founder and Co-CEO at Castore, says the collaboration is driven by both parties’ shared mantra of relentless improvement: “We see a fantastic opportunity here in LIV Golf, and we are confident it will only grow from strength to strength.
Majesticks GC’s brand ethos, ‘Better Together,’ aligns seamlessly with our core belief, ‘Better Never Stops,’ and together we will work with players to craft the very best in golf apparel, balancing style and performance.
Collaboration and relentless improvement are at the heart of both of our missions which is why we’ll continue to work with the team at Majesticks GC to hone our mainline products based on their insights. Our aim is to reflect this feedback for future seasons and for our customers.”
In case you’re keeping score, the Majesticks GC line-up features British stalwarts Ian Poulter, Lee Westwood, Sam Horsfield, and major-winning Swede Henrik Stenson—so they’re not exactly short on star power.
They’ll debut their new Castore gear starting at the Riyadh Golf Club in Saudi Arabia, and continue to sport it throughout the 2025 LIV Golf season, which swings through nine countries across the globe.
For Majesticks GC Team Principal James Dunkley, Castore was always the frontrunner: “Not only do they have great people, great product and a great brand they have been able to successfully disrupt a notoriously established and hard to crack market.
Not only will they support the performance of our team and better serve our fans there is so much we can learn from their mentality, approach and relentless pursuit of improvement.”
With that kind of synergy, it’s easy to see why this partnership promises a future filled with stylish fairways, worldwide expansion, and—if all goes according to plan—a few more trophies on the mantle.
After all, in this game, looking good and playing well often go hand in hand.
