Reflo has burst onto the scene with a daring leap into the future of advertising, courtesy of a fully AI-generated campaign.
If that hasn’t piqued your interest, buckle up—because it’s also promoting their exclusive Gold Spot Capsule collection in partnership with the Waste Management Phoenix Open (WMPO).
In an age where most marketers seem content to churn out the usual glossy ads, Reflo has decided to shake things up.
By harnessing cutting-edge artificial intelligence, they’re not just unveiling their new range in show-stopping style—they’re also cutting down on the environmental toll of traditional advertising.
No lorries full of equipment, no jet-setting production crews, and no needless waste.
It’s a campaign that marries flair with conscience, fitting snugly alongside the values of the WMPO, famously hailed as the world’s most sustainable golf tournament.
At the centre of all this excitement is a short film powered by next-level tech such as Act-One, drawing on moments in Phoenix’s past to bring to life the remarkable story of the Gold Spot underground bowling alley.
Originally a clandestine gem for thrill-seekers in the 1930s and 1940s, this alley was rediscovered after half a century.
Now, it’s taken on new life as the inspiration behind the Gold Spot Capsule: high-performance apparel that embraces Reflo’s belief in honouring heritage while charging boldly into tomorrow.
Naturally, this exclusive collection carries some serious eco-credentials. Each item is crafted from recycled plastic and designed with recyclability in mind, reflecting Reflo and WMPO’s shared commitment to circular fashion.
It’s a straightforward proposition: top-tier sportswear that elevates your game without giving the planet a kicking.
“The Gold Spot Capsule perfectly embodies our values of sustainability and innovation,” said Rory MacFadyen, Co-Founder of Reflo.
“It’s a celebration of history, reimagined for the modern golfer, and a demonstration of how sportswear can lead the charge in environmental responsibility.”
“This AI campaign reflects our ethos as a brand,” MacFadyen added. “We’re using innovative technology not just to tell stories but to push boundaries in how sustainable fashion is created, marketed, and shared with the world.
Using innovative technologies has enabled us to avoid air travel with crews and models while wasting unnecessary product on shoots and campaigns.”
Within the range, you’ll find Polos, Tees, and Hoodies featuring striking designs inspired by the old alley, each piece offered in limited runs of 400.
If the popularity of last year’s Phoenix Surf Club range is anything to go by, you’ll want to move fast. After all, scarcity is part of the charm.
As for the WMPO, its reputation as ‘The Greenest Show on Grass’ is well deserved, thanks to zero-waste initiatives and an unwavering commitment to eco-friendly practices.
Teaming up with Reflo feels like a match made in heaven, uniting two organisations who believe that stellar sporting events and sustainability should go hand in hand.
From its ingenious AI campaign to its planet-friendly product line, Reflo has set a new standard in golf apparel.
And if you fancy bagging yourself a piece of Reflo gold, you can catch the collection at this year’s WMPO or head online to Reflo.com, where you can also sneak a peek at the striking campaign film.
After all, golfing style shouldn’t cost the earth—and in this case, it doesn’t have to.
