Last night, under the iconic floodlights of London’s Kia Oval, the European Tour group walked away with a well-deserved win at the Sport Positive Awards, and it’s safe to say, they’re making a big mark on the world of sustainability in sports.
Taking home the top prize in the Transformation category, the Tour’s Green Drive initiative stole the spotlight, edging out big names like Liverpool FC, World Athletics, and Silverstone Circuit.
The Transformation category isn’t just any award—it’s for sports organizations making real progress in addressing the climate crisis head-on.
And the European Tour’s Green Drive did just that. They’ve set themselves an ambitious target: hitting net zero carbon emissions by 2040.
But they’re not stopping there; the program’s about more than just reducing emissions—it’s about making a positive impact on the communities and countries where their tournaments are held.
Green Drive has already made history, delivering the first sports broadcast powered by green hydrogen and introducing a tool that lets spectators track and offset their travel to events.
It’s all about pushing boundaries and finding innovative ways to boost sustainability.
Maria Grandinetti-Milton, the European Tour’s Director of Sustainability, had this to say about the big win: “We have made huge strides in recent years to embed sustainability across the organisation.
It is a team effort, and I am proud of how my colleagues have embraced the challenge to get us to net zero by 2040.
We were perhaps behind the curve only five years ago, but we can confidently say that we are now leading from the front with a robust strategy, excellent delivery partners such as the GEO Foundation for Sustainable Golf, and a willingness to be creative and trial new innovations.”
The Sport Positive Awards are part of the Sport Positive Summit, which pulls together the who’s who of the sport and sustainability world. It’s a gathering of organisations and individuals who trust in the power of sport to drive environmental change—and with this award, the European Tour has shown they’re leading the way.
So, what’s next for the European Tour group? This latest accolade proves they’re not just talking about change—they’re making it happen, one tournament at a time.
