LIV Golf’s first expansion team, Legion XIII, captained by two-time major champion Jon Rahm, has announced a multi-year partnership with Maestro Dobel Tequila, the creators of the world’s first Cristalino tequila.
This strategic alliance designates Maestro Dobel as the ‘Official Tequila’ of Jon Rahm and Legion XIII, coinciding with the upcoming LIV Golf Houston event at the Golf Club of Houston from June 7-9.
Handcrafted in the lowlands of Jalisco, Maestro Dobel is among Mexico’s leading tequilas.
Known for pioneering the first Cristalino tequila, Maestro Dobel Diamante, in 2008, the brand continues to push the global tequila category forward.
This sponsorship marks a natural extension of last year’s individual partnership between Rahm and Maestro Dobel, reflecting their shared commitment to excellence and mastery.
Jon Rahm, Legion XIII Captain, expressed his enthusiasm: “My entire career I have had a singular goal of becoming the best at what I do, and now I share that vision for my team.”
“The continuation of my partnership with Maestro Dobel Tequila, which has now expanded to Legion XIII, is the perfect fit as they are also unwavering in their commitment to excellence.”
“We are honoured that they have chosen to become part of the Legion XIII family, and we look forward to introducing the brand’s smooth tequilas to our fans across the world.”
Maestro Dobel, founded by Juan Dobel and rooted in 11 generations of tequila-making legacy, blends its heritage with innovation.
This shared pursuit of mastery and innovation aligns well with the ethos of both Maestro Dobel and Legion XIII, highlighting their dedication to being masters in their respective fields of tequila and golf.
Lander Otegui, Chief Marketing Officer at Proximo Spirits, remarked on the partnership’s potential: “As the tequila category and global consumer interest in golf grow exponentially, it’s an exciting time to continue our partnership with Jon Rahm and now expand to his Legion XIII team.”
“Building upon our strategic alliance with Jon allows us to share Maestro Dobel’s ultra-premium tequilas with LIV Golf’s audience across the world.”
In their inaugural year, Legion XIII has already secured two team titles, first at the season-opener in Mayakoba and later in Miami.
Their consistent performance, including four additional Top 5 finishes this season, positions them second in the season-long team standings, just behind the defending champions, Crushers GC.
The partnership between Legion XIII and Maestro Dobel further extends the tequila brand’s global reach, supported by LIV Golf’s worldwide tournament schedule.
This week at LIV Golf Houston, Legion XIII and Jon Rahm will host a tequila bar and tasting experience, featuring a celebratory toast to officially launch the partnership.
