Noteefy, a leading fully automated waitlist solution in the golf industry, has completed a seed capital round to expand its innovative technology platform.
The new funding will help Noteefy expand its product offerings by integrating AI across other hospitality categories that experience similar demand patterns to golf.
Over 350 golf courses and resort operators currently use Noteefy to recover significant revenue lost due to last-minute tee time cancellations while also freeing up staff to enhance the overall golfer experience.
The latest funding round, led by Phoenix Capital Ventures, saw participation from several notable investors, including Perot Jain, TRT Holdings (owners of Omni Hotels & Resorts), the Keiser family (owners of Bandon Dunes Resort and Sand Valley Resort), and the Bitove family (founders of the Toronto Raptors). Additionally, other capital participants include high-profile institutions and individuals from the golf, sports, hospitality, and leisure industries.
Andrew Steinberg, managing partner of Phoenix Capital Ventures, highlighted the importance of Noteefy’s technology.
He stated, “Golf’s recent resurgence has led to increased participation at all levels of the game, putting a strain on operators who are trying to ensure the availability of tee times to consumers looking for them.
Noteefy seamlessly solves this problem with a platform that every golf course can easily implement.
We look forward to working alongside the Noteefy team as it scales the technology to reach an even broader audience and address new challenges for course operators.”
Notable golf properties such as Cabot Citrus Farms, Whistling Straits, Sand Valley, Streamsong, and TPC Scottsdale utilize Noteefy to improve golfer engagement and re-book tee times that would have otherwise gone unsold.
A prime example is Chambers Bay, the 2015 U.S. Open host, which realized more than $250,000 in additional revenue within the first six months of using Noteefy.
Through Noteefy, golfers seeking tee times at their preferred courses receive real-time text and email alerts when those slots become available.
The platform then allows golfers to book the desired time online through the existing online booking system, eliminating the need for manual checks.
Jake Gordon, co-founder and CEO of Noteefy, emphasized the company’s mission, stating, “There should never be a cancelled tee time that goes unfilled as a result of people not knowing about a time opening”.
“Our mission is clear – to make golf more accessible and continue to strengthen the financial health of our operator partners”.
“This investment round and the support of our customers will allow us to tackle unfilled cancellations in new and exciting use cases across hospitality more broadly.”
Noteefy was founded in 2022 by Gordon and Dathan Wong (Co-Founder, CTO), who both previously worked for large technology firms such as Accenture and Microsoft.
The company emerged from their frustrations with the manual process of finding available tee times at public courses in the Los Angeles area.
Gordon and Wong discovered that many courses see up to 20% of their tee times cancelled within 24 hours, leading to substantial lost revenue.
Wong explained, “Technology helps solve the supply-demand mismatch problem in golf and beyond”.
“We have ambitious plans to invest in the product capabilities beyond where we are today.”
